In Novogireevo, Moscow, tension erupted inside the kitchen of the restaurant known as Vkusno – and that’s the point, where employees were seen arguing during a heated moment. A video capturing the quarrel circulated on the Mash Telegram channel, and the incident was later confirmed by the press service of socialbites.ca, which acknowledged that a conflict occurred among staff members. The incident drew immediate attention from both customers and colleagues, prompting a swift response from management and the broader restaurant team to address what happened and why.
According to a spokesperson for Tasty, Natalya Merkushova, managers are actively addressing the situation by determining the underlying causes of the dispute and conducting an official audit. This step aims to uncover what sparked the confrontation, identify any procedural or interpersonal issues that may have contributed, and prevent similar episodes in the future. The company emphasizes a commitment to workplace safety and professional conduct, vowing to take appropriate actions based on the audit results and internal investigations.
In the released frames, it appears that a co-worker was subjected to a physical assault as a fistfight broke out, with one employee attempting to strike another in the face. The footage also shows the moment when a manager intervened and escorted the aggressor from the workspace, signaling a demand for order and immediate de-escalation. While the video provides a visual account of the clash, it does not disclose specific motivations or contributing factors behind the altercation, leaving observers to await official findings from the internal review and any subsequent statements from the involved parties.
Vkusno – i Tochka has been expanding across Russia since June 12, following the replacement of the former McDonald’s brand. The chain has retained the familiar fast casual format while updating branding elements, notably introducing a new logo featuring two yellow French fries and a yellow-orange burger. This branding shift marks a clear step in the transition from the previous brand identity to the current corporate line, while continuing to offer the recognizable menu items that attracted a broad base of customers waiting to see how the new concept would perform in busy urban settings.
As August unfolded, there were reports that the operation of a McCafe-like analogue was nearing launch, with plans to sustain the same locations that have served as popular dining spots for years. The business strategy appears to blend familiar service models with refreshed branding to maintain continuity for regular patrons while inviting new customers. Observers and staff alike are watching closely to see how the company integrates this evolution into daily operations and how it affects customer experience, staffing dynamics, and overall performance in a competitive fast-food market.