Viva la vida to End and New Show to Take Its Place
The program Viva la vida is scheduled to wrap its current broadcasts on the 24th of next month. A new show produced by the same team will replace it on the schedule. Unicorn Content, known for producing programs such as Ana Rosa Programme, It’s Noon, It’s Eight o’clock, and On the Vantage Point, is behind the upcoming change. A little less than a month after this decision, one of its most cherished collaborators is no longer part of the weekend afternoon lineup. The departure, confirmed on June 19, comes as a surprise to many viewers and staffers.
Several on-air personalities and crew members connected to Mediaset projects are seeking new formats for after the current production ends. Yet, the prominent reporter who has been a fixture on the team for years chose to stay with the company and pursue opportunities within the broader network. This move suggests a strategic recalibration rather than a simple exit, leaving room for new collaborations on the horizon.
The public figure behind the departure preferred not to disclose specifics about the circumstances. While reasons were discussed, the individual stated the information directly through their own social media presence. The announcement hints at tensions with those currently steering Viva la vida, signaling a possible shift in working dynamics as the program transitions to the new format.
In his commentary, the reporter offered a metaphor about navigating a change in steering winds: stepping away from a sailboat before reaching the port when conditions are uncertain. The remark underscores the idea that leadership and direction can influence decisions in moment—and sometimes, the wind does not blow in the expected direction.
As the industry observes these developments, questions emerge about how the new program will differ in tone, pacing, and guest engagement. Viewers can expect a refreshed approach that builds on the audience’s attachment to Viva la vida while exploring innovative formats and segments designed to modernize the afternoon schedule. The transition appears to prioritize continuity with familiar faces and a renewed emphasis on dynamic storytelling, audience participation, and timely topics. Audience sentiment will likely shape the next steps as producers and hosts collaborate to redefine what makes this time slot compelling. [Citation: Mediaset press materials]