Announcement: VII National Business Communication Award Open for Applications
Applications are now open for participation in the VII National Business Communication Award. The organizing committee has also announced a comprehensive relaunch of the competition framework, accompanied by a full update of procedures, categories, and evaluation criteria. The expert council is expanding, and the jury list will place increased emphasis on professionals from the advertising industry while incorporating seasoned internal corporate communications specialists.
The seventh edition coincides with the anniversary of the Russian advertising sector and AKAR, and the results will include a rating of the top experts and practitioners in business communication, with publication planned for 2024 [citation].
According to Evgenia Lysenko, Director of Client Services at OMD Media Directing and a consultant for the National Public Business Council, the changes reflect a fast paced, dynamic market. She notes that the candidate list has been significantly updated to align with the most widely used marketing tools, and the process for selecting judges has shifted. A large portion of the jury will comprise marketers and representatives from client organizations, ensuring the evaluation reflects practical experience in the field [citation].
Her assessment emphasizes that these updates are in step with the primary goal of the award: to spotlight effective practices in marketing tools and to recognize the most accomplished professionals in business communication.
In addition, the competition now includes the Internal Communications category. The award features six nominations in total, covering best internal communications specialist, best internal communications practice, best use of internal communications tools, best marketing communications specialist, best marketing campaign, and best use of marketing instruments. This expansion broadens the scope of recognition to include the essential internal channels that shape organizational discourse [citation].
New special recognitions have been introduced as top honors within the competitions, including Sustainable Success and New Frontiers. These accolades celebrate long-term impact and bold experimentation in the field of business communication [citation].
Organizers affirm that participants will have opportunities to be ranked among the top experts and practitioners in business communication, as well as to be assessed in the rating of the effectiveness of communication and media agencies by AKAR. Winners will also be invited to join the expert council in the subsequent season, creating a pathway for ongoing influence in the industry [citation].