Ivace champions a robust program aimed at developing 17 promotional actions for companies within the Valencia Community, extending across more than ten markets in the final quarter under the Foreign Incentive Plan. This initiative reflects a broad international strategy designed to boost visibility and practical connections for regional businesses seeking new opportunities abroad.
The plan is described as a comprehensive collection of foreign promotional activities proposed for Valencia Community companies throughout the year. The approach is shaped through a consensus among organizations that support internationalization and through the needs and requests voiced by sectoral associations, ensuring broad alignment with the region’s economic goals.
In the last four months of the year, Ivace Internacional intends to execute 17 promotional actions across more than ten markets. Notable destinations include the United Kingdom, Italy, South Korea, Japan, Senegal, Ivory Coast, and Ghana, among others. This portfolio of actions underscores a proactive stance toward diversifying markets and sustaining export momentum amid global uncertainty.
The plan acknowledges a challenging and volatile landscape while affirming ongoing support for companies in their international expansion. It aims to facilitate new business contacts and, ultimately, generate opportunities through actions that are coordinated and supervised by a network with a presence in multiple markets, ensuring local relevance and continuity.
The proposed activities for the last quarter emphasize mostly in-person engagement. Planned actions feature four commercial missions, seven reverse missions where importing companies host discussions, three brokerage meetings, participation in a trade fair, point-of-sale promotions, and the presentation of tailored offers. This mix is designed to maximize direct interactions and real-world deal making across diverse sectors.
There is widespread recognition of the tireless effort by Valencia’s exporters who have maintained robust activity despite a complex scenario. Exports have reached historic highs and surpassed pre-pandemic levels, underscoring the resilience and capacity of local companies to compete on international stages.
The Go Global Congress is among the highlighted events, organized in collaboration with the Chambers of Commerce and ICEX Exports and Investments. The congress will continue its commitment to inviting importers from various sectors to engage directly with Valencia Community companies, enabling firsthand market insights and potential partnerships. This event serves as a bridge between Valencia producers and international buyers, fostering substantive business dialogue.
Beyond the Go Global initiative, the schedule includes missions from importer companies spanning sectors such as chemistry, furniture, lighting, home textiles, flowers and plants, DIY, toys, and a mission from architectural firms. These inbound visits bring buyers to Valencia and help showcase regional capabilities to a more diverse audience.
The planning also places emphasis on high-value markets that require more nuanced approaches. South Korea and Japan stand out as complex markets that demand careful tailoring, while European markets like Italy and the United Kingdom offer established channels for collaboration and scale. The strategic mix balances high-potential regions with those presenting specific regulatory or logistical challenges, ensuring a well-rounded international footprint.