Everyday mobile life now centers on messaging, video calls, streaming series, and watching videos on YouTube. The way people connect on their phones keeps expanding even after the surge during the pandemic. Recent data from Movistar shows a notable rise in mobile data use in the Valencia Community this summer, climbing 43 percent from the previous year and placing the region above the national average by 4.3 points. This jump pushed mobile traffic to levels roughly 158 percent higher than before the Covid period. [Attribution: Movistar]
These figures reflect a broader pattern of tourism recovery and a return to normal holiday rhythms. They also echo new habits formed during lockdowns when staying in touch online and seeking entertainment with mobile devices became standard. The result is a sustained uptick in data traffic across networks as more devices stay connected and data-heavy activities spread across households, travelers, and workspaces alike. [Attribution: Movistar]
The operator notes that ongoing data growth is driven by widespread use of smartphones and tablets and by promotions such as generous or unlimited data plans. At the same time, mobile networks are being upgraded to handle heavier demand, especially in the summer when people travel more and rely on mobile connectivity for daily tasks, sharing moments, and keeping in touch with friends and family. [Attribution: Movistar]
Movistar’s approach has included proactive steps to boost capacity and coverage. At the start of the summer period, the company expanded mobile coverage at 228 locations across the Valencia Community and added 23 new facilities to support Valencia’s key tourist zones. These improvements aim to allow more people to connect simultaneously and upload or download messages, photos, and videos quickly and clearly, even in crowded areas or during peak times. [Attribution: Movistar]
In this context, the rise of video calls and the shift toward remote work have stressed fiber and mobile networks further. The demand for reliable internet during work hours and leisure time has tested systems across the board, yet the networks have shown resilience in many cases. The overarching message from the provider is confidence: the infrastructure is being upgraded to meet current needs and to deliver stronger performance as summer travel rebounds and digital behavior evolves. [Attribution: Movistar]
Beyond technical upgrades, the broader trend suggests that consumers prize speed, reliability, and the ability to stay connected without interruption. Whether it is streaming a show, coordinating plans with friends, or sending high-quality photos from a vacation, the expectation remains that data will flow smoothly. In response, network operators continue to invest, deploying new cells, boosting backhaul capacity, and optimizing routing to reduce latency. These efforts help ensure faster downloads, steadier video calls, and more responsive messaging across both urban centers and popular tourist destinations. [Attribution: Movistar]
All of these developments point to a simple reality: the summer months amplify online activity, and networks must keep pace. The Valencia Community serves as a practical example of how operators expand coverage and install new infrastructure to support growing demand. As consumer behavior shifts toward higher data consumption, providers are compelled to upgrade their systems to maintain a reliable, high-quality internet experience for residents and visitors alike. [Attribution: Movistar]