Years ago, a brother named Salvador, who navigates the day-to-day grind of running a business, shared his worries about the tough competition that defined their industry at the time. The speaker told him something important that he wants to share with others: “Salva, we are the competition.” The story of all the siblings, along with Juan Ramón, Manuel, and Pedro, was built from nothing. They started from an empty lot and an abandoned bus, and now they employ 1,300 people. If anyone should have cause for concern, it wasn’t them.
Now, a clearer message takes precedence: it’s time to stop complaining and start solving. In Alicante, it is known that local production is small and the support from authorities has been limited. And yet, new challenges have arrived.
Turning away from whoever makes decisions—whether named Valencia or Madrid—and shouting about how poorly they treated the region only creates a façade of pride on the surface and an inward sense of inferiority.
Instead, the path forward is to acknowledge a larger partner who recognizes the region’s potential and understands that collaboration yields far greater benefits than mere rivalry.
No fear should take hold. The perspective is expansive: a landscape filled with metal, tourism, toys, footwear, marble, farming, retail, hospitality, golf, logistics, construction, ice cream makers, supermarkets, telecoms, technology firms, training centers, and consulting professionals—all thriving alongside liberal practitioners. It is impossible to feel fear in the face of such energy, enthusiasm, and intellect. This is the spirit of CEV Alicante, and it is an honor to stand for them. Those who fail to grasp the value and respect due to this union will miss a bigger truth.
From here on, focus shifts from the past to the goals ahead. For the people represented, there are concrete steps: welcoming the Director General of Waters from the Ministry of Ecological Transition to Alicante; inviting the Mediterranean Corridor Commissioner of the Spanish Government to participate in the regional board; meeting with the Secretary General for Infrastructures in Madrid, together with the Chamber of Commerce, the Public Works Federation, and the Alicante Institute for Economic Research. For the broader ecosystem, coordinated efforts will be directed toward reviving the Vall d’Ebo economy after the summer fire, and ensuring that the Spanish Artificial Intelligence Agency has a presence in Alicante.
The aim isn’t to chase headlines or solicit cameras. It will not be quick, nor will it be easy. Yet the commitment is clear: to secure the water, infrastructure, and investment that the city deserves. Outcomes will speak louder than any image or story.
Unity is more than a nice word; it embodies generosity and sacrifice. It is a shared obligation for business leaders in Alicante to push beyond every barrier. The region has achieved a great deal through effort and limited external assistance, and that history should become a source of strength rather than a source of despair. The message remains simple and powerful: they are the competition, and together they can shape a stronger future for Alicante and its people.