/United Arab Emirates remains a top pick for Russians planning New Year holidays, according to DEA News, citing the Russian Association of Tour Operators (ATOR).
Sales data across multiple tour operators show Emirates claiming the number one spot, with the UAE surpassing Turkey, which had traditionally led foreign destination rankings in earlier years.
ATOR reported a robust rise in demand for New Year trips to the United Arab Emirates, showing a 50% increase compared with 2021 figures. Industry experts point to several factors driving this surge: the availability of direct flights from more regions, relatively short flight times, and a warm, comfortable climate that suits winter travelers.
The association notes that Russians favor Dubai, which accounts for about 40% of all UAE bookings, followed by Ras Al Khaimah, Abu Dhabi, and Sharjah. Dubai’s diversified attractions, luxury shopping, modern skyline, and family-friendly options continue to appeal to visitors seeking festive experiences at year-end.
Prices for UAE tours rose in 2022 by around 10–20% in response to growing demand. Despite higher rates, travelers still show a preference for high-end accommodations during the New Year period, with many aiming for premium experiences that include festive celebrations and upscale dining.
Estimates from tour operators suggest that a week-long stay in a four-star hotel, including New Year’s Eve celebrations, starts at roughly 109,000 rubles and can reach up to 275,000 rubles for two people in a five-star resort, depending on the level of service and location. These ranges reflect the UAE’s status as a destination that blends luxury, safety, and consistent weather during the peak travel season.
ATOR also highlighted which countries are issuing Schengen visas by year-end, indicating evolving travel rules and the impact on planning for families and solo travelers alike. The interplay between visa accessibility, flight networks, and hotel availability shapes traveler confidence and choices when booking a winter getaway to the Emirates, a trend echoed by industry observers and travel agencies across Russia and neighboring markets (as reported by DEA News, with ATOR’s insights).