Telecinco has entrusted the production of the new program intended to replace the popular format that ran under the name Viva la vida to a production company closely aligned with Mediaset. Shortly after confirming the cancellation of the weekend show, it emerged that Unicorn TV would take charge of developing the fresh format. The company is led by Ana Rosa Quintana and already handles other segments within the network, including what has become a familiar daytime rhythm with El almuerzo, or Its eight o’clock. This strategic shift signals a broader reorganization within the channel’s production ecosystem as it seeks to refresh its weekend lineup without sacrificing the audience accustomed to the current time slots.
Reports from ABC and confirmation from Yotele indicate that a leading figure is poised to guide the new format. Emma García is being eyed as the primary host, ensuring continuity for viewers who associate her with the weekend afternoon experience and potentially maintaining the momentum she has built in that slot.
The new program is expected to adopt a more open, magazine-style approach reminiscent of El programa de Ana Rosa, while leaning heavily toward entertainment content. Observers anticipate a show that blends current events with lighthearted segments, interviews, and a curated mix of entertainment features. It appears unlikely that the current Viva la vida lineup will be carried over in any meaningful way, suggesting a clean break that allows the new team to establish a distinct tone and audience loyalty from the outset.
The anticipated premiere is scheduled for the end of August. In the meantime, Viva la vida is set to air its farewell run, with the final episode arriving on July 24 after a traditional holiday break for the host. This timing creates a bridge for viewers to transition between the end of one era and the start of another, while the network positions Unicorn TV to showcase its capabilities in front of a national audience across Canada and the United States.