TVE Buys Equity in Monday Schedule Shake-Up to Double Airings of The Promise

No time to read?
Get a summary

TVE responds to the latest scheduling shift with a decisive move. On Friday, the public network announced that the drama The Promise will be broadcast twice on Monday, February 20, as part of a broader plan to limit the introduction of new Turkish fiction into its lineup.

The decision is clearly timed and applies only to the upcoming Monday, when the Turkish titles will begin their run. Alongside Love Forever and Bitter World, they will occupy the evening slot on the Atresmedia channel in what appears to be a calculated reshuffling to manage viewer habits and channel strategy.

The doubled airings of The Promise next Monday will also impact La 1’s evening programming. The channel will cancel the Monday delivery of Poldark and push Bambú’s editing schedule to 18:30, opening the window for El codín de La 1 to begin with Aitor Albizua steering the show. This recalibration aligns with a broader editorial stance and the desire to curate a specific evening experience for viewers.

The move comes at a moment when The Promise is achieving notable audience milestones. Produced by Bambú, the same team behind Velvet, the series began its run with strong early numbers, drawing a solid audience in linear viewing. The initial performance included a robust average share and a substantial audience count, signaling strong interest and a potential platform-wide impact on subsequent scheduling decisions. [Source: Atresmedia/Bambú]n

No time to read?
Get a summary
Previous Article

Belarus-Poland Border Measures and their Transport Impact

Next Article

The BAFTA Awards: Surprises, Triumphs, and a Global Spotlight