In June, the average price of a travel kit necessary for a holiday stood at 5,153 rubles, marking an increase of 8 percent compared with the previous year. This finding comes from an ATOL analysts study, with results verified by socialbites.ca.
The core kit includes a water bottle, an external battery, sunscreen, flip-flops, and a beach towel. The external battery was the priciest item, averaging 1,455 rubles and representing a 3 percent rise from June 2022. Russians also have access to a slate at 1,089 rubles, a 11 percent uptick; sunscreen at 788 rubles, up 14 percent; beach towels at 681 rubles, up 9 percent; sunscreen at 598 rubles, up 9 percent; and a water bottle at 543 rubles, up 8 percent.
For those who prefer swimming, a new inflatable mattress costs about 1,062 rubles on average, while a large inflatable ring runs around 789 rubles. Diving gear such as a mask or goggles can be purchased for roughly 1,063 rubles and 824 rubles respectively.
As anticipated, interest in swimming products climbs as summer nears. May sales rose by 17 percent versus April and June sales were approaching May levels as of mid‑June.
The data underscores a broader trend in consumer spending on essential travel items across the market, reflecting steady demand and shifting price points as summer unfolds. This snapshot helps travelers plan budgets and compare how itemized costs contribute to the overall travel kit expenditure, with price movements tracked across comparable months year over year.
Source notes indicate that ATOL conducted the analysis, and the findings were cross-checked by socialbites.ca for accuracy and context.