Evolving Diversity Leaders in 2023-24: Communications and Corporate Social Responsibility
In the latest study from Epsilon Technologies on diversity for 2023-24, the spotlight falls on brands that stand out in communicating and promoting inclusion and corporate social responsibility (CSR). The ranking, built on audience interactions across their own social profiles, highlights how companies address social concerns such as bullying, inclusion, and sustainability through thoughtful and consistent messaging.
Allianz leads the pack with a striking share of engagement, driven by strong emphasis on inclusive sports. The company captures 17.27% of total interactions, demonstrating how foregrounding sport as a vehicle for inclusion resonates deeply with its audience. This approach not only signals a commitment to diversity but also underscores the broader value of physical activity as a bridge for social integration.
ILUNION follows closely, focusing on labor and social inclusion. With 12.66% of interactions, ILUNION has captured public attention by highlighting initiatives that promote disability inclusion and workplace accessibility. The brand’s communications reinforce its standing as a leader in social responsibility and demonstrate how purpose-driven messaging translates into trust and advocacy among followers.
ColaCao enters the conversation by addressing bullying and employee support, accounting for 11.55% of interactions and securing a top-three position. The brand has leveraged its popularity to tackle sensitive topics with authenticity, earning admiration from its audience. The sincerity and relevance of its messages have driven social engagement and brand affinity.
Acciona remains a strong force in sustainability and CSR, maintaining a presence with 10.82% of interactions. Its communications revolve around environmental stewardship and the company’s foundation activities. By aligning CSR goals with commercial operations, Acciona crafts a coherent and persuasive narrative. Initiatives in renewable energy and sustainable projects have found meaningful resonance with audiences.
Apple closes the top five with 8.98% of interactions, underscoring the intersection of inclusion and technology. The company uses its global platform to promote diversity and accessibility within the tech sector, highlighting efforts to create inclusive products and an equitable workplace for its teams.
Shared Paths to Success
Across the five leading brands, several common strategies emerge as drivers of success in diversity and inclusion. A central focus is tackling relevant topics that spark concern and resonance among users, including bullying, inclusion, and sustainability. This approach ensures messages stay timely and impactful rather than generic.
Another key tactic is leveraging foundations and CSR programs. These brands often anchor initiatives in organizational foundations to drive inclusion and social impact at scale. For example, ILUNION ties its diversity efforts to collaborations with foundations and partner organizations, reinforcing a clear, purpose-led mission. Authentic communication also matters, with brands engaging ambassadors, employees, and subject-matter experts to convey messages credibly and with real-world perspective.
Additionally, many of these leaders blend CSR with everyday business activities, presenting a consistent thread that links values to actions. A strong narrative around sustainable practices, accessible technology, and community engagement helps sustain trust and engagement over time.
As a national benchmark, this ranking not only spotlights best practices in promoting diversity and inclusion but also emphasizes the importance of clear, sincere communication in building a brand that is both responsible and socially engaged.
[Citations attributed to Epsilon Technologies’ 2023-24 diversity report and related brand communications analyses.]