Canaries economics and business strategy have kept their appeal clear in recent years. The Canary Islands stand out as a highly attractive base for foreign companies looking to invest in Europe from the peninsula, with more than 700 firms choosing the archipelago for operations and expansion. PROEXCA, a publicly traded entity supported by the Government of the Canary Islands, promotes the islands as a premier destination for investment, innovation, and growth across Europe and beyond. This organization emphasizes the archipelago as a favorable regional hub for international business and development projects.
The six namesake actions initiated by PROEXCA on the national stage unfold over a three month period. The kickoff event arrives on Friday, September 23 in Palma de Mallorca. Local outlets including Diario de Mallorca, Diario de Ibiza and Mallorca Zeitung report that a face-to-face conference will convene with the Canary Islands Government to illustrate how the archipelago functions as an innovation-driven ecosystem and as a preferred locale for digital nomads and tourism. The program highlights Spain and Europe’s competitive tax environment, notably the low corporate tax rate and a broad set of incentives designed to stimulate investment.
The aim of the event series, titled The Canary Island Center, the best kept secret for doing business in Spain and Europe, is to bring together about one hundred decision-makers for a focused morning session. Over two hours, attendees will explore the factors that make the Canary Islands a compelling site for various business ventures in strategic sectors. A renowned economist will present, followed by a roundtable discussion featuring topics such as information and communications technologies, audio-visual production, the blue economy and aerospace. Among the many advantages cited are a competitive tax regime, strong global connectivity, first-rate infrastructure, and a robust ability to attract skilled professionals.
According to proponents, the archipelago offers essential assets for growth: a talent pool, an ecosystem centered on innovation, and attractive incentives that support international projects while controlling costs. The Canary Islands’ economic and financial framework includes double taxation agreements and alignment with EU directives and competition laws. During the conferences in six cities, attendees will receive a detailed overview of the archipelago’s attractive measures, including a low corporate tax and a reduced VAT in Europe, plus notable R and D tax credits. The Islands’ strategic position as a logistics and trading platform linking Africa, the Americas and Europe is also a key topic for entrepreneurs exploring new markets.
The initial meeting in Palma de Mallorca will feature Jose Carlos Diezone, a prominent economist who has held influential roles in the past. Diezone will discuss the Canary Islands’ economic landscape, its role as a global business hub, and why investors view the archipelago as a compelling jurisdiction. The day’s agenda will also showcase testimonials from companies that have established or expanded operations in the Canary Islands, highlighting successful case studies and practical takeaways for attendees.
Following the presentations, the Canary Islands Government team will host a networking session with a smaller group of business leaders who show potential for expanding activities on the islands. This format allows for personalized discussions that address specific advantages, opportunities, and practical considerations related to operating in the archipelago.
PROEXCA is planning an intensive communications program to promote the Canary Islands as a business destination across mainstream digital and traditional media. Promotional meetings are scheduled between September and November. The organization will collaborate with Editorial Prensa Ibérica, a major publishing group in the country, to manage these outreach efforts. The aim is to maximize the archipelago’s visibility and position it as an attractive, well-supported option for companies and talent seeking a strategic base in Europe, while highlighting the coordinated national support system and regional advantages.