In the middle of a strategic transformation, the Terciario Avanzado Association launches a new phase after naming Myriam Rodera as general secretary.
With a track record at leading Alicante’s top marketing and advertising agencies, guiding projects of varied scale, Rodera steps into her new role with a commitment to strengthen and consolidate the association’s leadership. Her aim is to drive innovation within the sector and to keep the organization at the forefront of industry dynamics.
Rodera brings more than a decade of corporate experience in senior roles focused on management and communications within the Terciario Avanzado arena. This background equips her with a deep understanding of sector dynamics. The association’s president, Mariano Torres, notes that Rodera’s joining marks a meaningful advance in the mission and vision of Terciario Avanzado.
Torres expresses confidence in Rodera’s professionalism and experience to further embed the association’s critical role in the sector’s competitiveness over the coming years.
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In this light, Terciario Avanzado continues along its strategic course, prioritizing service innovation and delivering tangible returns to its members. The association emphasizes that the new phase will reinforce its capacity to create value for partners and stakeholders.
Rodera herself remarks that she will work closely with all members to seize opportunities and address the sector’s challenges in the near and mid-term. Her leadership underscores the commitment to a collaborative approach that strengthens the collective voice and impact of Terciario Avanzado.