Telecinco has announced a major programming shift in its broadcast slate. Survivors All Stars features have undergone a notable change as the channel has decided to postpone the premiere of Conexión Honduras, hosted by Sandra Barneda, which had been scheduled for next Sunday, July 14, due to the Euro 2024 final.
The move is directly tied to La Roja’s stunning semi-final victory over France on Tuesday, a result that sent Spain to the tournament’s grand final for the first time in twelve years since lifting the European Championship. The win sparked a surge in national football enthusiasm and underscored the broader importance of the final for viewers across the country. This context explains Telecinco’s calculus in prioritizing a live sports climax over other primetime offerings.
The semi-final attracted over 11.5 million viewers and delivered a remarkable share for La 1 TVE, achieving the highest audience engagement for the Spanish National Team since 2021 and marking its strongest share since 2012. Telecinco has reason to protect its flagship programming, given that Supervivientes is among the network’s most watched formats. The network is keenly aware that the European Cup final may draw an even larger audience, especially with a 21:00 kickoff that opens the door to extra time or penalties and potentially a post-match broadcast extending past midnight.
Previous programming changes
In this setting, Telecinco joined a broader industry pattern. Last Friday, Antena 3 moved ahead with a semi-final edition of Your face sounds familiar before the quarterfinals, and Telecinco concluded that canceling the Conexión Honduras installment of Survivors All Stars and rescheduling it was the most sensible option.
Telecinco has not announced a new air date for Sandra Barneda’s program or whether it will be canceled altogether. Based on routine scheduling practices observed on other days, the expectation is that the program could shift to Monday, July 15, competing with El Grand Prix on TVE. If the change goes ahead, Survivors All Stars is likely to air in back-to-back episodes on Monday and Tuesday.
This reshuffle underscores the significance of the Euro Cup for Spanish audiences and illustrates how major sporting events can influence television schedules. Aware of the finale’s potential impact on viewership, Telecinco is adapting its strategy to safeguard audience numbers for its marquee content.
The Euro 2024 final is poised to be a landmark moment for football fans in Spain. The anticipation around La Roja’s bid for glory remains intense as the nation waits, while networks recalibrate their lineups to maximize reach and retain public attention during a period of heightened sports enthusiasm.
Telecinco’s decision to adjust Supervivientes All Stars reflects a broader strategy to protect key programming while ensuring viewers can enjoy both major events without missing out. Television continues to adapt to evolving viewer preferences and expectations, reinforcing that large-scale sports events exert a strong influence on programming and media consumption in Spain.