Technology and innovation. Keys to family business
Technology is a driving force for family-owned enterprises seeking lasting relevance in competitive markets. The emphasis on innovation is not new to this group; it has consistently been one of the most influential levers shaping growth and resilience. Over the last twenty years, olive cultivation has undergone a remarkable transformation thanks to precision farming, real time water stress sensing, and the strategic use of big data to guide plant treatments with greater accuracy. These advances have helped improve yields, reduce waste, and elevate the overall quality of the product.
In 2021, the business expanded its global footprint by constructing a state-of-the-art oil mill that embodies the pinnacle of modern processing technology. The facility is designed around a fully integrated approach to smart industry practices, earning multiple process, quality, and food-safety certifications. It was recognized with the Best Oil Mill Award in Spain by the Association of Municipalities of Olivo in Spain in 2022, highlighting the award-winning standard of its operations and the care taken to maintain rigorous standards across the supply chain.
Innovation extends beyond production to product development. Beginning in 2008, the company pioneered the revival of nearly forgotten EVOOs, creating distinctive offerings described as gourmet or gastronomic oils. These include smoked Arbequinos and oils infused with 100% plant-derived marine plankton, pushing the boundaries of flavor profiles and culinary applications. The organization has integrated cutting-edge technologies such as blockchain to guarantee full traceability and machine vision to select each olive before processing, underscoring a commitment to transparency and consistency. Participation in nearly 20 research and development initiatives further reinforces this stance, including efforts that support a circular bioeconomy and sustainable innovation.
passion for sustainability
The corporate social responsibility program outlines an ethical and socially responsible governance model that prioritizes sustainability across three dimensions: social, economic, and environmental. The enterprise has earned the Foretica SGE21 certification for its responsible management practices. Leadership champions policies that balance family life with work, promote gender equality in leadership roles, encourage ongoing education, and foster shared responsibility across the organization.
In the area of environmental stewardship, the company set early milestones, becoming the first in its sector to obtain a Carbon Footprint certification in 2011 and a Water certification in 2014 from DNV. It also participated in the Life project LIVING OLIVE GROVES, a program led by SEO-BIRDLIFE aimed at regenerating olive-growing ecosystems and restoring local habitats around olive groves. This work reflects a broader commitment to regenerative agriculture and long-term ecosystem health.
What is the formula for maintaining the success of a family business?
There are no magic formulas, according to Francisco Vañó. Success lies in having clear ideas and setting achievable goals, coupled with high standards and steady determination. A strong emphasis on building capable teams that share curiosity and a critical mindset underpins the company’s culture and ongoing projects. Dialogue and generosity among family members are seen as essential to maintaining an open information flow and addressing problems honestly as they arise. This collaborative spirit helps sustain momentum over generations, ensuring continuity without compromising core values.