With no single photo of Tamara Falcó’s wedding available to the public—because everything was sold to a magazine—Sonsoles Ónega, on A-3 TV, dispatched cameras to Valencia to chronicle the wedding of a soldier who tied the knot at the same moment and on the same day.
What emerged was the familiar spectacle of a ceremonial “sword corridor,” as battalion friends lined the route to honor the couple, Laura and Rafa, who shared a kiss marked by warmth and genuine affection. It felt like a carefully curated resource designed to captivate. The situation underscored the irony of a “Wedding of the Year” celebration that could not feature a single image of the couple saying their vows. Observers suspected that this Saturday special was staged to accompany Tamara’s involvement in A-3 TV’s star show El Hormiguero, where she contributed to the conversation and energy of the program.
On air, the show carried a tone of current affairs and gossip, with opinions on politics occasionally woven into conversations about everyday affairs. The format and cadence made it easy for viewers to miss the nuance, and in Atresmedia’s afternoon schedule there was a constant push to fill air time. The arrival of notable guests, particularly the masterminds behind El Hormiguero, Jorge Salvador and Pablo Motos, along with other prominent figures, added a sense of gala to the mansion set where the coverage unfolded on Sunday. The standout moment came at 8:23 pm when a visibly moved Sonsoles announced, “We can confirm that Tamara is getting married,” yet still could not present an image of the milestone to the audience. The same constraint extended to the T-5 program Fiesta, where Emma García dedicated her segment to the connection without visuals.
Questions about Tamara’s media strategy quickly circulated. The magazine exclusive was secured, yet the event’s broader reveal was deliberately delayed by three days, building anticipation. A pre-wedding celebration at the Ritz, the ceremony itself on Saturday, a night-time reception, and a Sunday brunch at the Ritz created a rhythm of events designed to extend attention. The approach resembled a modern sports playoff framework where the objective is to prolong engagement. In this view, the bookmakers’ satisfaction grew simply because the story stayed alive longer, orbiting around the question of whether Tamara’s marriage would endure longer than that of the soldier in Valencia’s capital of Turia.