Researchers from Naturecan carried out a survey that suggests most respondents favor morning intimacy, reporting higher satisfaction with sex performed earlier in the day compared with other times. This finding has been summarized in media reports, including coverage from the Daily Mail, and has sparked discussion about daily mood and sexual timing.
The study drew on a sample of 1,000 participants, evenly split between men and women, with many in long-term partnerships. Participants were asked to log the times they engaged in sexual activity over a six-week period and to rate their overall enjoyment on a 10-point scale. The goal was to uncover whether specific times of day correlate with higher pleasure and overall satisfaction in sexual experiences.
Among the time slots examined, a significant portion of respondents selected 7:30 a.m. as an optimal moment for sex. Roughly one in four participants identified this early morning window as particularly favorable. In addition, approximately two-thirds of the respondents indicated that morning sex, defined as activities occurring between 7:00 and 10:30 a.m., tended to be the most enjoyable for them. These patterns point to morning intimacy as a preferred routine for many couples, potentially tied to circadian rhythms and daily energy levels.
In contrast, the data showed that nighttime sessions were less commonly perceived as the best, with only about one-third of participants ranking evening sex as their top choice. Specific evening hours received varied emphasis, with around 16% selecting 9 p.m., 15% choosing 10 p.m., and a small 2% lining up with 11 p.m. as their peak time for sex. The distribution suggests a clear tilt toward morning experiences for a majority of respondents in the sample.
Experts note that sex triggers the release of endorphins, which can influence mood and positive outlook. From this perspective, morning sex may serve as a practical approach to start the day on a high note, aligning energy, mood, and interpersonal dynamics for daily activities. This interpretation aligns with some sociological observations about how daily routines and hormonal cycles intersect with intimate life.
Several longitudinal and cross-sectional studies have explored how preferences for sexual timing vary by gender. Prior research has highlighted that women, more often than men, may show a tendency to determine the timing of sexual activity within a relationship. The current survey supports a broader narrative in which women’s preferences and relationship dynamics play a substantial role in when couples choose to engage sexually. It is helpful to view these findings as part of a larger conversation about how work, sleep patterns, and social roles influence intimate life, rather than as a simple universal rule. This can inform couples who are exploring how to optimize timing to suit both partners during different life stages.
Overall, the study adds to a growing body of evidence that timing, mood, and personal circadian patterns contribute meaningfully to sexual satisfaction. While individual preferences vary, the data from the Naturecan survey suggests that morning intimacy resonates with many participants. Readers may consider these insights as a way to reflect on their own routines and discuss timing preferences with partners, recognizing that flexibility and communication often matter as much as timing itself. (Naturecan study).