In every era, the North American screen becomes the prime stage for launching big-budget television commercials and revealing unreleased trailers for highly anticipated films. The emphasis during the latest showcase did not disappoint, as major sports and entertainment moments converged with previews that excited fans. A standout moment featured a nod to the Super Mario Bros. universe, weaving references for longtime enthusiasts while opening the door to fresh storytelling strands.
The most memorable sequence centers on The Super Mario Bros. Super Show, reviving the iconic Mario Rap used as the opening theme of the series. Set between 1989 and 1991, the segment leans on callbacks to classic television, presenting Mario and Luigi as real-life New Yorkers. Each episode begins and ends with lighthearted Brooklyn-set sitcom vignettes, with guest stars and celebrities dropping by the adventures of the brothers.
Super Mario Bros. – Plumbing Advertisement
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The commercial also spots Mario and Luigi in an unusual role for video games: working as plumbers. They receive a website address and a real telephone number to book their services. The site appears polished and authentic, capturing the vibe of a bustling, small Brooklyn-Queens neighborhood business. While the team did not place a call, many viewers reached out and heard an automated message confirming that the plumbers were momentarily busy.
“Super Mario Bros. borough, Brooklyn, and Queens deliver reliable service. Satisfaction is guaranteed because mistakes are not part of the plan.”
Sounds of Super Mario Bros.
The production is led by Lighting Entertainment in collaboration with a major Japanese animation studio, bringing to life a project that sits alongside other well-known franchises such as Minions and Gru: Despicable Me. The cast features Chris Pratt voicing Mario, portraying the iconic hero known for his time as Star-Lord in the Guardians of the Galaxy films and for his recent appearances in the Jurassic World series. Luigi’s voice is handled by Charlie Day, known for a range of roles from comedy to drama. Anya Taylor-Joy, celebrated for her breakout in the series The Queen’s Gambit, lends her talents to Princess Peach. Jack Black lends his voice to Bowser, the film’s formidable antagonist.
The lineup also includes Keegan-Melle Key as Toad, Seth Rogen as Donkey Kong, Kevin Michael Richardson as Kamek, Fred Armisen as Cranky Kong, and Sebastian Maniscalco as Spike. Notably, Charles Martinet, Mario’s longtime voice actor in video games since the Nintendo 64 era, returns for a secret cameo, delighting fans with a familiar voice in a fresh context.