AEFA and Enhancen Renew Collaboration to Strengthen Family Businesses in Alicante
The Association of Family Businesses (AEFA) in Alicante continues its mission to bolster training and growth within this sector. Enhancen, a consulting partner with a long-standing presence since 2017, has renewed its agreement with AEFA. This renewed pact sets in motion a series of initiatives designed to sustain family businesses in the province and expand them through training that equips entrepreneurs with essential skills. The overarching goal is to support growth and ensure the longevity of family business models.
Present at the signing were Maite Antón, president of AEFA, and Sergio Gordillo, managing partner of Enhancen. The agreement will be active for the current year and includes plans to host meetings that educate family entrepreneurs in Alicante on current topics that could affect competitiveness and effective business management.
Antón used the occasion to express gratitude for the continued support provided by Developn to family businesses in the province. She noted that the market is highly volatile, requiring entrepreneurs to stay prepared for making timely, well-informed decisions. The commitment to ongoing training with Enhancen was highlighted as a key response to these challenges.
Gordillo emphasized the critical role of family businesses in the present economic landscape, pointing out that external expertise can help navigate complex scenarios. He stressed that seeking professional guidance is vital for resilience and informed decision-making within family enterprises.
Enhancen has spent two decades helping Spanish companies define new strategic directions and improve both results and processes. The firm positions itself as a catalyst for change, aiming to transform organizations through a strong commitment to measurable, solid outcomes. Four core values—alliances, proximity, change management, and responsibility—shape how Improvement is carried out and what results it delivers. The firm differentiates itself through its practical approach, close involvement, and hands-on engagement with projects.
The alliance with PwC Tax & Legal, PwC’s law and tax advisory arm, has also been renewed to strengthen the preparation and training of family entrepreneurs in Alicante. The renewed agreement will support a new edition of the Business Family School, an initiative addressing issues related to managing a family business. Family firms constitute a large portion of Alicante’s productive fabric, underscoring the importance of sustainable governance for these models.
AEFA President Maite Antón signed the renewed pact with Inmaculada Pascual, director of PwC Tax & Legal in Alicante, and José Abad, head of PwC’s legal department in Alicante, as well as Borja Escrivá, PwC’s senior manager. Among the envisioned activities is an event focusing on professionalization and digitalization, with the family office concept highlighted as a tool to safeguard assets within the family business.
“Action is underway,” stated the AEFA president. In a highly competitive and global market, formal training helps family business leaders make strategic decisions and craft clear, effective business plans. Antón also expressed appreciation for PwC’s continued confidence in renewing the agreement, noting that it reinforces support for family businesses in the province and contributes to local employment and wealth creation.
Inmaculada Pascual added that in challenging times it is crucial to protect, sustain, and ensure the growth of both the company and family assets. The aim is to pass these assets to the next generation with a professional and collaborative approach, rooted in the family’s commitment to governance across both the business and the household.
PwC Tax & Legal, PwC’s law and tax advisory division, seeks to build trust in society and address significant problems. The PwC network operates in 156 countries and employs more than 295,000 professionals dedicated to auditing, tax, legal advisory, consulting, and transactional services.
AEFA, established in 1995 by a group of 32 Alicante-based family-run businesses, was the first family business association in Spain, following the model set by the National Institute of Family Business. Its primary objectives include protecting and sustaining the interests of family-owned enterprises. Today, the federation represents a broad spectrum of family businesses across the region.
In summary, the strengthened collaboration between AEFA, Enhancen, and PwC Tax & Legal in Alicante reinforces a shared commitment to education, professionalization, and responsible governance. The initiatives underscore the region’s reliance on family enterprises as a cornerstone of economic vitality and social resilience.
Attribution: This summary reflects the collaboration details as reported by AEFA and PwC Tax & Legal in Alicante. For more context on the organizations involved, see the official statements from AEFA and PwC Tax & Legal in Alicante (Source: AEFA, PwC).