The official ceremony in Tangier marked a turning point for the packaging industry in North Africa. It brought together key figures including Juan Manuel Erum, chief executive officer of Erum Group, and Rafael Valls, president of ITC Packaging. Also present were Omar Moro, head of the Tangier-Tetouan-Al Hoceima Regional Council, Adil Rais, president of the General Confederation of Entrepreneurs of Northern Morocco and co-chair of the Spanish-Moroccan Economic Council, and José Estévez, president of the Spanish Chamber of Commerce and Industry in Tangier. The gathering signaled a strong commitment to regional collaboration and growth in sustainable packaging solutions. [Source: ITC Packaging; Erum Group]
The newly formed ITC Erum Packaging will initially concentrate its efforts on the Moroccan market, developing a portfolio of home and food packaging products at the Eurum Group facility in Tangier. The announcement stresses that this approach will bring production closer to customers, streamline logistics, and reduce transportation costs and associated emissions. By combining the strengths of both companies, the alliance expects to accelerate the deployment of innovative and sustainable packaging concepts in the region and to pursue joint circular economy initiatives that benefit local communities and businesses alike. [Source: ITC Packaging; Eurum Group]
Despite operating in the same general sector, the two companies offer complementary product lines. Ibense is known for its food packaging solutions, while Alcoyana focuses on hangers and automotive components. This complementary mix is seen as a solid foundation for a diversified lineup that can address a broad range of industrial and consumer needs across Morocco and beyond. The alliance envisions shared research and development efforts, procurement efficiencies, and cross-market opportunities that can help both entities scale responsibly while maintaining high standards of quality and stewardship. [Source: ITC Packaging; Erum Group]