Jordi Hereu i Boher, born in Barcelona in 1965, has been the minister of Industry and Tourism. He relishes visiting different regions to speak directly with residents and learn on the ground how rural areas live beyond the major media spotlight. His strong local roots, shaped by his time as mayor of Barcelona, can be felt in his approach. This was evident during his extensive visit last Friday to Binéfar for the Forum Rural Somos Litera, now in its eleventh edition. The forum gathers top thinkers and practitioners in this vibrant corner of Aragón, highlighting the region’s growing influence.
Hereu’s participation in the event was not mere formality. The patron of the gathering is Josep Antoni Duran i Lleida, born in Alcampell, a nearby town. The minister stayed engaged, attending several sessions, meeting with the regional president Jorge Azcón, and holding talks with local business leaders. He closed the forum with a passionate speech about supporting rural life and its communities. He also found time to speak with El Periódico de Aragón, part of the Prensa Ibérica group, in an interview where he discusses the challenges facing his ministry.
Does the absence of General State Budgets in 2024 affect his policy work?
Not at all. Funds from the Pertes are in use and remain effective. In other areas, a solid 2023 budget provides a good starting point, and its extension lets programs run smoothly. The minister emphasizes the importance of preparing effectively for 2025.
The rollout of electric vehicles in Spain is advancing slowly.
Spain remains a leading automobile producer, ranking as the second-largest in Europe. The 2023 results for various brands were strong, with national demand also gaining momentum. The path forward requires a clear stimulus plan for the market and continued investment in the charging infrastructure. Clarity and confidence for consumers are essential. If these elements align, the sector can accelerate dramatically.
Industries are closely watching the Perte for decarbonization.
Until April 17, the first line of funding, totaling one billion, remains open. The clear message is for eligible companies to apply for this line and future ones. The Perte program must be fully utilized. The Agro program will see a second call in the second half of the year with 300 million. Companies that benefited from Agro 1 will receive the full assistance in April.
What about proposals to reduce the working week in industrial firms?
Productivity improvements are already visible in many sectors, even without current political debates. In several collective agreements, this trend is a reality. The challenge lies in implementation, which should come through dialogue among social partners and with constructive consensus for practical outcomes.
Are there talks about bringing more companies to Aragón?
Aragón offers competitive land, ample water, and strong renewable energy capacity. These assets position it well to attract industrial projects. Aragón presents a solid foundation where automotive traditions and a growing agri-food sector can converge with a tech-heavy, digital presence to create new opportunities for investment.
The minister has highlighted renewables, noting that this region is a national leader. There is a push to ensure energy produced locally is used locally as well, with the potential for energy communities in industrial parks to reduce costs and boost regional wealth.
Yes, this is a sound principle. It is legitimate to export energy from a region that produces it, but the resources should also support reindustrialization and growth within Aragón.
What about tourism? What are the priorities for Aragón?
Spain already holds a leading position. With such status, a country can choose to coast or actively shape the future with policies that sustain leadership. The plan here focuses on triple sustainability—economic, environmental, and social—to maintain momentum in tourism while protecting the quality of life for residents.
How does Aragón fit into that strategy?
The region stands to gain significantly from increased tourism. Efforts are underway to extend the season, diversify offerings, and spread visitors across the area. Aragón, with its natural beauty, heritage, and culture, benefits from a broader, more inclusive tourism strategy. Investment over recent years has focused on sustainability, product development, and new attractions, with a goal of presenting Aragón from Teruel to the Pyrenees on the international stage.
Is there a risk of overexposure, and how is that being managed?
The aim is to avoid overconcentration. Benefits from tourism should be distributed. Aragón has invested in preserving historical patrimony and is renovating and advancing iconic lodgings. The objective is to decentralize and invite visitors to explore lesser-known regions of Spain, ensuring that communities beyond the usual hotspots also prosper.
During the Binéfar visit, agricultural protests drew attention. How does the minister view rural challenges?
There is growing recognition of the rural sector as strategic, especially after recent years. The agro-food sector is essential and cannot be taken for granted. The demographic challenge depends on rural prosperity, which relies on sustainable farming and livestock practices. This is a European-wide discussion that shapes rules across the continent. Listening to social partners is crucial. The value chain must ensure livelihoods for everyone involved. The presence of a dedicated Minister of Agriculture like Luis Planas, known for his European advocacy and deep knowledge, supports these efforts.
What is the nature of the relationship with the Government of Aragón?
The relationship is highly constructive and institutional. Collaboration spans many shared challenges, and it is maintained with the necessary professionalism. Dialogue remains essential, separate from everyday political debate.
What are the expectations for the Catalan elections?
The aim is to move beyond a difficult period and usher in a新 era. Consolidating a government that prioritizes needed policies, restores trust, and strengthens Spain’s unity is crucial. It requires leadership, including a president who can unite diverse perspectives around a strategic plan. This leadership should also recognize the importance of public services, education, water, energy, and safety. The belief is that a united Spain is stronger and more capable of advancing significant projects. The person who leads Catalonia must listen to its diverse voices while embracing Spain’s overall diversity.
<!–]