HE football stands as one of Spain’s dominant economic sectors, not merely for direct revenue exceeding 4000 million euros annually but for the web of activity and media that surround it. The sport’s aura can lift a brand one week and tarnish it the next, especially when leadership stirs public debate. After a World Cup victory by the women’s team, Spain’s football image took a hit when the head of the Royal Spanish Football Federation, Luis Rubiales, refused to resign following a controversial kiss. He defended his record and said he represented the best management in Spanish football. The question remains: what does the federation actually manage, and how effective is its governance? Do the numbers support the narrative? Source: RFEF financial report.
