The latest PwC report on Spain’s Entertainment and Media (E&M) industry highlights the sector’s critical role in the national economy and the urgent need to train a new generation of qualified professionals, while empowering schools and universities to specialize further. With a projected growth trajectory that could push the sector to 35.011 billion euros by 2027, entertainment stands as a core economic engine for the country.
The PwC study notes that as the new entertainment sector continues to expand, demand for talent with expertise in areas like digital production, live event management, and the development of emerging technologies is at an all-time high. Educational institutions, including Vocational Training (VET) centers and universities, play a pivotal role in shaping these professionals by updating curricula to incorporate advanced technologies and digital media management. There remains a relatively limited supply of training options that enable new generations to study and access the rising demand, and to secure successful careers with salary levels comparable to engineers and programmers.
The offering is concentrated in Madrid, featuring three specialized centers, according to industry sources: The Core, the School of Audio-Visual Arts from Grupo Planeta, housed in Madrid Content City as a hub for Netflix, Secuoya, and Atresmedia production; along with ECAM, TAI, and UTAD.
Digitalization and the integration of Artificial Intelligence (AI) are reshaping the entertainment landscape, creating unique opportunities and challenges. The report stresses that educational institutions must provide updated programs that reflect the market’s evolving needs. Training in AI, virtual reality (VR), and digital content production is not only necessary to stay competitive but also opens doors to well-paying careers with high demand.
PwC indicates that by 2027, professions related to entertainment will not only be among the best paid but will also be essential for sustaining the country’s economic growth. Roles in video game development, live event management, and digital audiovisual production illustrate areas where demand for skilled professionals is expected to rise significantly.
The report also emphasizes the importance of close collaboration between the entertainment industry and educational institutions. Companies in the sector should work together with universities and technical training centers to design programs that equip students with practical and theoretical skills required by the job market. This collaborative approach ensures graduates are ready to enter the industry and contribute effectively to ongoing innovation and growth.
Thus, training new qualified professionals is a top priority to ensure the entertainment industry can remain a key pillar of Spain’s economy. With the right commitment from educational institutions and industry players, Spain could lead in producing specialized talent, securing a promising and sustainable future for the sector.
The emerging entertainment industry, now taking shape, is essential to the Spanish economy, and training new qualified professionals is vital for continued growth. Collaboration between enterprises and educational centers is central to preparing the next generation of professionals who will drive innovation and success in this dynamic and ever-evolving sector. [PwC Report, 2023]