Local business thrives this Friday with the first original “Spanish Friday,” a high-sales initiative that contrasts with the traditional Black Friday by emphasizing Spanish-made products and local consumption.
Through a collaborative platform and with the backing of the Ministry of Agriculture, the inaugural Friday of Spanish sales promotes local, sustainable consumption. The Movement invites all brands and companies to participate via its website, encouraging them to showcase products that are locally sourced and responsibly produced. The idea is to raise awareness of local and sustainable consumption through targeted communication and attractive discounts on personal platforms.
The project encompasses more than 1,000 products and counts on the support of collaborating entities such as Icex, the Chamber of Commerce, Correos, and Glovo. About 500 companies from diverse sectors — from hotels and restaurants to fashion and food — will participate. On a single day each year, specifically every Friday after Black Friday, the platform will roll out Spanish-made product offers that highlight the work behind the goods and the people who produce them.
Another commercial goal of this designation is to stimulate shopping activity ahead of the Christmas season by offering greater discounts and making the deals more appealing for consumers. In this context, Black Friday and Cyber Monday are framed as follow-up events to a series of moderated campaigns that focus on mindful consumption.
Industry insights illustrate a shifting pattern. For instance, the latest report from the Sendcloud shipping platform shows a slowdown in Black Week growth after a long period of expansion. Similarly, a Groupon analysis notes tempering growth on Black Friday and Cyber Monday, underscoring a broader trend in consumer purchasing behavior.
Regarding gift buying for later dates, 35% of Spaniards plan to spend less on gifts compared with last year, according to recent research. Inflation is cited by about half of respondents as a key reason for tightening budgets, signaling a cautious approach to holiday spending while still seeking value and quality.