Overnight hotel stays in Spain reached 43.20 million in the month, with July figures showing 42.35 million and a near pre-pandemic benchmark as prices climbed by about 16.4 percent. This snapshot reflects a market that has largely rebounded from the disruptions of the past few years, driven by stronger demand and a steady rise in average rates.
The Hotel Condition Survey, released this week by the National Institute of Statistics, confirms an average daily rate (ADR) of 121.4 euros in July, up from roughly 103.14 euros three years earlier. This surge in ADR mirrors the broader trend of rising hotel pricing as occupancy recovers and travelers resume international and domestic trips.
The annual hotel price index (HPI) shows a 16.4 percent increase in July, placing the year-over-year momentum seven to eight percentage points higher than the 2021 reading and four points below the June rate. This pattern signals a seasonal uplift tempered by month-to-month shifts in demand and supply across regions.
Across autonomous communities, Navarra and Madrid reported the strongest price gains since July 2021, posting increases around 32.4 percent and 30.7 percent respectively, while Melilla registered a small decline of about 2.7 percent. These regional variations highlight how local tourism dynamics and hotel mix influence pricing strategies.
The largest price increase in the international arena occurred in Turkey, where five-star properties saw notable gains. Clarity on these moves helps explain how global price competition can shape Spain’s domestic ADR and overall market performance.
The ADR in July stood at 121.4 euros, representing a 17.5 percent rise over the same month in 2021. In parallel, revenue per available room (RevPAR) reached 89.9 euros, up roughly 56.6 percent year over year, underscoring stronger occupancy levels and improved performance across the hotel sector.
By category, average hotel billing reached 275.8 euros, with five-star properties averaging 129.3 euros, four-star 101.8 euros, and three-star accommodations around 101.8 euros. Revenue per available room for these categories followed the same ranking: 199.1 euros for five stars, 103.8 euros for four stars, and 78.9 euros for three stars, reflecting a wide spread in pricing tied to service level and location.
Marbella emerged as the standout in terms of ADR, with room turnover averaging 290.4 euros per occupied room. The market also showed robust performance in terms of gross income per available room, reaching 232.8 euros in that metric, signaling strong demand in premium destinations.
July national hotel data also show that foreigners accounted for 26.71 million overnight stays, approaching pre-pandemic levels of 28.36 million in July 2019. Domestic residents registered 15.64 million overnight stays, up from 14.8 million three years earlier, illustrating a broad-based return of both international and domestic travel.
Non-resident tourist arrivals were led by British visitors, who contributed a sizeable share to the total, followed by Germans, French, Dutch, and Italian travelers, each sharing meaningful portions of the international mix. This distribution helps explain the resilience of Spain’s tourism demand even as global travel patterns continue to evolve.
The average length of stay increased by 11.6 percent versus July 2021, reaching 3.4 nights per traveler, a sign that visitors are spending more time in country and exploring a wider range of destinations. For the first seven months of the year, overnight totals surged, reflecting a strong recovery trajectory compared with the same period in the previous year.
Andalusia, Catalonia, and Valencia remained the top destinations for domestic travelers in July, while international visitors favored the Balearic Islands, which accounted for about 35.9 percent of overnight stays. Catalonia and the Canary Islands also featured prominently in the international mix, underscoring Spain’s diversified appeal across regions and travel preferences.
Overall hotel occupancy remained healthy, with nearly 70 percent of available rooms filled in July and weekend occupancy rising 33.5 percent year over year to 73.2 percent. These levels sit a touch below pre-pandemic norms of roughly 71 percent on weekdays and 75.9 percent on weekends, reflecting a market still returning to its traditional seasonal rhythm.
Notes: The figures above are drawn from the National Institute of Statistics with regional breakdowns and category-specific data provided in the official hotel performance report. Analysts underscore that year-over-year comparisons can be influenced by base effects from the pandemic period, changes in traveler mix, and shifts in international travel policies across Europe and beyond. For context, the latest data align with ongoing efforts to monitor tourism performance, pricing strategies, and occupancy dynamics as Spain navigates a cautious but renewed travel demand cycle. Citations: INE national statistics report on hotel performance and ADR/RevPAR metrics; regional tourism office releases; industry price analyses considering regional variance and international demand shifts.