Spanish hotels are welcoming a potential record year, driven by strong demand across most of the year. In the first 11 months, overnight stays reached nearly 330 million, up 8.4 percent from the same period last year. The performance also surpassed the figures from 2019 for the same stretch, according to data released by the National Statistics Institute (INE).
Hotel revenue is tracking toward a historic high. In November, the average daily rate for occupied rooms approached 105 euros, marking a rise close to 10 percent versus November 2022. This reflects sustained strength in the Spanish hotel sector and signals healthy pricing power that resonates with travelers from Canada and the United States who increasingly consider Spain for long or short getaways.
Overnight stays in November surpassed 19 million, a 7.9 percent increase from November 2022 and surpassing levels seen in the same month in 2019. Domestic travelers accounted for 6.9 million stays, representing 36.3 percent of the total, while non-residents exceeded the average with 12.1 million stays, illustrating strong international demand that also appeals to North American visitors.
The length of stay averaged around 2.8 nights per traveler, a slight decline of roughly 0.4 percent from November 2022, according to INE figures, indicating a mix of shorter urban visits and longer leisure trips alike.
Among the top destinations for residents in November were Andalusia, the Community of Madrid, and Catalonia, contributing 18.5 percent, 14.7 percent, and 11.5 percent of total overnight stays respectively. For non-residents, the Canary Islands led the way with the highest share, followed by Catalonia and Andalusia with 15.6 percent and 13.7 percent respectively, underscoring a diverse geographic draw for international tourists including travelers from the Americas and Canada.
Across the system, occupancy reached 52.5 percent, up 5.1 percentage points year over year. Weekend occupancy rose 3.8 percent to 61.0 percent, signaling stronger leisure demand during Saturdays and Sundays.
The Canary Islands showed rapid growth, with a winter-season trend supporting high location-based occupancy. Madrid joined as a close second, reporting 59.2 percent occupancy on a location basis. Among tourist zones, the southern part of Tenerife achieved the highest venue occupancy at 78.7 percent. Tenerife also recorded the highest weekend occupancy, at 80.3 percent, and registered the largest number of overnight stays in November, totaling 2.2 million visitors.
The most active destinations for overnight stays in November were Madrid, Barcelona, and San Bartolomé de Tirajana. Adeje posted the highest occupancy rate by location at 81.1 percent, while Puerto de la Cruz registered the strongest weekend occupancy at 83.5 percent.
British and Germans are ahead
Visitors from the United Kingdom and Germany accounted for 22.7 percent and 16.8 percent, respectively, of all non-resident overnight stays in November, according to INE figures. French, United States, and Italian travelers contributed 6.1 percent, 5.2 percent, and 4.5 percent of the total non-resident stays in the same month.
The annual Hotel Price Index (HPI) rose 8.6 percent in November, down 0.3 points from November 2022 and 0.9 points below last month. Price growth varied across regions, with the Valencian Community posting the largest increase at 11.4 percent, while Extremadura showed a modest rise of 1 percent. Among hotel categories, three-star properties saw the strongest price gains at 11.8 percent.
Revenue and performance metrics
Average daily turnover per occupied room (ADR) stood at 104.9 euros in November, up 9.9 percent from the same month in 2022. Revenue per available room (RevPAR) reached 67.1 euros, reflecting a 15.1 percent increase as occupancy conditions improved across markets.
The top-line revenue for five-star hotels averaged 228.6 euros, while four-star properties averaged 109.6 euros and three-star hotels 82.6 euros. For the same categories, RevPAR stood at 151.5 euros for five-star, 80.2 euros for four-star, and 54.2 euros for three-star segments, illustrating solid segmentation gains across the board.
Among destinations, Marbella led with the highest ADR at 173.9 euros per occupied room, while Adeje registered the strongest RevPAR at 152.8 euros, highlighting how luxury and resort markets continue to pull higher price points and occupancy.
The data illustrate a robust Spanish hotel market with meaningful international demand, including travelers from Canada and the United States who value warm climates, cultural experiences, and direct flight access to major hubs across Spain. This mix supports sustained occupancy and price growth into the winter and early next year.