Sofa purchases among furniture sales in Russia showed notable regional leadership, with Volgograd and Rostov-on-Don taking the top spots in the share of sofa purchases relative to total goods sold. In contrast, Moscow and Krasnodar reported the smallest volumes. The figures reflect consumer preferences observed by Hoff, a furniture retailer, and reported to readers on socialbites.ca. The trend indicates a strong regional tilt toward living room comfort in the south and larger urban centers, even as overall shopping patterns in the country maintain sensitivity to price and style variations.
In the first quarter of 2023, chain stores recorded that sofas accounted for a 16% portion of total sales. The southern regions led again, with Volgograd and Rostov-on-Don where sofa sales represented 21% of all goods. Izhevsk followed with a 20% share, while Kazan, Perm, and Surgut each logged 19%. Krasnodar and Moscow lagged behind, contributing 16% and 14% respectively. These numbers illustrate how regional markets influence the furniture mix and highlight the diversity of consumer demand across major metropolitan areas and provincial cities alike.
Average expenditure on sofas varied by city, with Moscow, Voronezh, and Rostov-on-Don each showing around 25 thousand rubles per purchase, and other Russian cities reporting roughly 23 thousand rubles on average. The research also notes color preferences as a key driver of sofa choice. Dark gray emerged as the dominant shade across most markets, signaling a broad appeal for neutral, versatile aesthetics in family spaces and rental homes alike. Gray followed as a strong secondary color choice, while Moscow, St. Petersburg, and Volgograd showed a distinctive interest in honey brown as a complementary option after dark gray. The observed color patterns reflect practical considerations such as ease of maintenance and compatibility with typical interior schemes found in both urban and suburban settings.