Social networks are set to play a larger role in the upcoming edition, with major stars and influencers taking the spotlight as the new season unfolds. The network confirmed a key signing on Monday morning, February 20, signaling a renewed push to blend traditional broadcasting with digital reach. A prominent influencer with a background in television is stepping into the limelight, underscoring a trend where online fame intersects with mainstream reality TV exposure.
One such rising personality, who commands nearly 600 thousand followers on Instagram, is returning to a reality format after a prior appearance on a well-known competition show. Her journey—from a high-profile participation on Bejing Express to a fresh challenge on reality television—highlights the cultivated crossovers between online communities and traditional entertainment. The collaboration with a close friend from 2016 adds a layer of personal narrative that resonates with audiences who value authenticity and long-running storytelling in reality programming.
Further developments show continued collaborations with streaming platforms. In 2022, this talent took on a consulting role with a major streaming service, expanding her portfolio beyond on-screen appearances. She also participated in a dating program hosted by a widely recognized host, sharing screen time with other prominent personalities. This blend of formats demonstrates a versatile media presence, where influencers coexist with traditional show formats to boost engagement across multiple channels. (Source: Telecinco programming announcements)
Additionally, a well-known family figure is entering the scene, with close family connections fueling interest in the show. The involvement of a relative who is publicly connected to a prominent PR figure signals a strategy that leverages familial narratives to deepen viewer investment. The shift from defending a family member in a competition to becoming the central figure of a reality series illustrates how personal relationships can drive plotlines and audience investment in contemporary reality television. (Source: internal network briefings)