Sergei Golov, president of the Association of Travel Agents, noted that sanatorium holidays have become unusually popular among Russians this year. The shift is largely due to steep price rises for beach vacations, which pushed more travelers toward wellness stays and health retreats. He mentioned ongoing conversations with NSN as part of industry discussions.
Nearly half of all tours to Russia in the current year could not secure a sanatorium holiday because resorts reached full capacity. The surge in demand is driven in large part by beach holiday prices that have nearly doubled since 2022, making sanatorium packages comparatively more attractive despite limited availability.
Golov explained that there is a shortage of essential accommodation in resort areas where sanatoriums operate, and the existing number of resorts cannot fully meet demand. This bottleneck means fewer options for travelers trying to book wellness stays during peak seasons.
He advised potential visitors to plan well in advance, recommending arrangements be made six months ahead to improve chances of securing a sanatorium stay. Early planning helps families and individuals lock in preferred dates and facilities before the peak crunch begins.
Recent surveys show that more than a third of Russians have some experience with medical tourism. Among the most favored destinations are sanatoriums located in the North Caucasus and the Caucasian Mineral Waters region, which are praised for mineral springs, spa treatments, and restorative programs. These areas are increasingly seen as practical alternatives to traditional beach holidays for those seeking therapeutic benefits along with rest and relaxation.
When considering sanatorium visits, Russians tend to prioritize procedures that benefit from the controlled environment and medical supervision available in such facilities. Wellness therapies, therapeutic baths, and preventive health services are commonly selected, reflecting a growing habit of integrating medical care with travel experiences. Industry observers note that this trend is shaping demand and influencing how travel companies design wellness itineraries for domestic travelers and international guests alike.”