As artificial intelligence advances, scammers have introduced new schemes that leverage this technology, notably deepfakes. Artem Izbaenkov, the Cybersecurity Director at Edge Center, outlined these evolving threats to socialbites.ca. He emphasizes that AI makes it possible to craft convincing fake videos and audio clips. In one scenario, a video could appear to show a company’s CEO urging the transfer of funds to a specific account. Such material is increasingly attractive to blackmailers who exploit realistic recordings to pressure targets. The misuse spans beyond isolated examples, highlighting a broader risk landscape where synthetic media can undermine trust in corporate communications.
In addition, attackers are turning to voice phishing as another channel for deception. This technique uses artificial intelligence to imitate the voice of a real person, such as a coworker or a family member. The fraudster may place a call and request a funds transfer or the disclosure of sensitive data, all delivered in a synthesized, familiar voice that lowers the victim’s guard. Izbaenkov notes that the realistic impersonations can be difficult to detect, increasing the chance of successful manipulation before any warning signs appear.
A third trend involves automated phishing powered by AI. Traditionally, building convincing phishing campaigns required significant manual effort to create credible websites and emails. With AI, scammers can automate much of this work, enabling broader and faster outreach. The result is phishing efforts that scale in scope and intensity, making it harder for individuals and organizations to keep up with protective measures. This automation also allows attackers to tailor messages to specific targets, amplifying the likelihood of success while reducing the amount of time and expertise required to launch an attack.
Experts warn that these AI-driven tactics are not theoretical; they are already in practical circulation. To defend against them, organizations and individuals should implement layered security practices, including identity verification, strict access controls, and ongoing awareness training. Regular monitoring for unusual payment requests, multi-factor authentication for financial actions, and rapid incident response plans can mitigate the impact of such scams. In short, staying informed about synthetic media risks and adopting proactive safeguards are essential in today’s digital marketplace.
Russians before saidHow to avoid scammers when shopping on marketplaces.