Russians most often dream of tidying the home (47%), washing dishes (31%), giving up small housekeeping tasks such as installing shelves or fixing faucets (29%), and cooking (25%). These insights come from a study by Avito Services, with results reviewed by socialbites.ca.
In cities like Nizhny Novgorod (57%), Yekaterinburg (53%), and Omsk (53%), the top wish is to delegate cleaning chores. Notably, two out of three respondents (66%) would pay up to 5,000 rubles per month for apartment cleaning, and about one in five (22%) would spend up to 15,000 rubles monthly.
Washing dishes ranks as another rarely enjoyed task. Among those open to outsourcing this duty, nearly half (43%) would pay up to 1,000 rubles per month, and about a quarter would pay up to 3,000 rubles per month.
Interest in hiring cleaning professionals is rising. This fall, compared with September–November 2022, demand for cleaners grew by 61%. Meanwhile, demand for general cleaning services that can include dishwashing rose by 44% year over year. The average bill for cleaning a single room stood at about 1,000 rubles.
Thirty percent of Russians want to delegate small household tasks to specialists. Among them, 75% are willing to pay up to 5,000 rubles per month for tasks such as installing shelves, fixing faucets, replacing filters, and other chores on demand. Sixteen percent can allocate between 5,000 and 15,000 rubles monthly. At the same time, demand for hourly handymen to handle minor tasks increased by 76% over the year. The starting rate for handyman services is around 300 rubles per hour, with prices rising based on task complexity and urgency.
One in four Russians (25%) would rather stop cooking altogether. Preferences for cooking as a pastime are strongest in Krasnoyarsk (36%), Rostov-on-Don (31%), and Ufa (30%). To avoid cooking, 68% are prepared to pay up to 5,000 rubles per month, while 18% would pay up to 15,000 rubles monthly. Meanwhile, demand for ready meal delivery surged by 85% versus the previous year, with an average meal price ranging from 285 rubles to 30,000 rubles per month for three meals daily.
Thirteen percent of Russians would entrust primary child care to specialists. For nanny services, almost a third (28%) are ready to pay up to 15,000 rubles per month, and 30,000 rubles is acceptable for 14% of respondents. Meanwhile, 5% would pay any amount for nannies and babysitters to reduce caregiving duties.
Against this backdrop, demand for nanny services rose by more than a quarter (about 26%) year over year. On average across the country, nanny services cost around 250 rubles per hour. Depending on the caregiver’s experience and services offered, hourly rates can vary significantly.
Six in ten respondents have never tried paying others to handle household chores. Among the 40% who have used paid help, about a quarter have hired handymen for small tasks, and 8% have used cleaners for cleaning responsibilities.
Russians are increasingly turning to repair professionals for household needs, reflecting a broader shift toward outsourced home upkeep.