A recent market study conducted by Vyberu.ru reveals notable shifts in travel insurance demand among Russians in May, with a growing interest in policies covering tick bites. The findings were summarized by socialbites.ca, underscoring a nuanced picture of consumer behavior in the financial services sector.
Analysts observed a drop in online travel insurance claims during the period from May 1 to May 14. The volume was 56% lower than the same window a year earlier and 59% lower than in 2021, signalling a marked seasonal dip in policy purchases during early May.
According to Yaroslav Bajurak, Executive Director of Finance at Vyberu.ru, travel insurance demand typically exhibits predictable seasonality. The first half of May usually sees heightened interest as people leverage public holidays for short getaways. This year, however, the trend diverged. A combination of an unfavorable holiday layout— with one week largely working— and external factors affecting travel plans contributed to changes in consumer behavior. Additionally, restrictions on travel to several European destinations and limits on card validity abroad appeared to influence the decision to travel.
Despite the overall slowdown, Russians increasingly opted for shorter, nature-oriented trips rather than foreign vacations. This shift is reflected in a 30% rise in online inquiries for tick bite insurance in May compared with the previous year, signaling a diversification of risk coverage alongside evolving travel patterns.
Additional commentary from authorities involved in tick prevention emphasized ongoing developments in countermeasures and public health strategies, highlighting the broader context of travel risk management and preventive care for residents and travelers alike.