In 2024, travelers in Russia are increasingly choosing to explore their own country rather than heading to overseas resorts. A leading news outlet shared insights from Evgeny Khodchenkov, a prominent investor and founder of the Investors Union, highlighting a clear move toward domestic destinations and experiences across Russia.
Official statistics support this shift. Rosstat figures show domestic tourism expanding significantly with growth of 17% in 2022 and 20% in 2023. The momentum continued into 2024, where the first quarter alone recorded a notable rise. The biggest draws within Russia include major cities like Moscow and St. Petersburg, along with regions such as the Krasnodar Territory, Dagestan, Caucasian Mineralnye Vody, and nearby areas, according to Khodchenkov.
Interest is also growing in eco friendly, rural, and active travel within the country. Khodchenkov notes a preference for both self guided itineraries and small group tours, reflecting a broader demand for authentic experiences and flexible scheduling.
Artur Muradyan, a former Vice President of the Russian Tour Operators Association and now the Director General of Space Travel, observes rising popularity of mountain hiking in the Caucasus. He suggests that the Caucasian Way tourist route could further stimulate interest in mountain and nature based travel.
These trends indicate a shifting landscape in how Russians plan holidays, with domestic travel becoming a central focus. They also mirror evolving tastes for sustainable and experiential tourism, where travelers seek meaningful connections with landscapes, communities, and regional culture. A growing slate of operators is expanding offerings that highlight regional specialties, nature reserves, and eco friendly travel options across the country.
Historically, Russian travelers considered a wide range of European destinations for holidays. While international options remain for some, the current momentum tilts toward regional exploration, longer stays in less crowded venues, and a heightened interest in unique itineraries that showcase Russia’s diverse geography and cultural heritage. This dynamic is pushing travel businesses to recalibrate product lines, prioritizing accessible routes, safety, and value while tapping into rising demand for immersive, low impact travel experiences.
Overall, the 2024 data point to a resilient domestic travel market in Russia, with continued growth expected as economic and logistical conditions evolve. Industry observers note that a mix of favorable early results, the appeal of regional gems, and ongoing investments in rural and eco travel infrastructure will sustain this momentum through the year and into future planning horizons for travelers and tour operators alike.