AZIMUT Hotels, a Russian hotel chain, recently released findings from a large regional survey about how residents approach fitness after the holiday period. The results reveal a clear pattern in post holiday routines and weight changes across Russia’s major regions. The study was reviewed by socialbites.ca as part of its coverage of consumer health trends.
According to the data, 31% of participants report gaining 2 to 3 kilograms during the New Year holidays. An additional 14% see no change on the scale, while 12% gain more than 3 kilograms. A notable 43% of respondents choose not to weigh themselves at all to avoid feeling down or discouraged by numbers on the scale.
Another striking finding is the duration of New Year celebrations. Approximately 42% of those surveyed extend the holidays for a full month, 31% limit the festive period to two weeks, 12% celebrate for only a single day, and 15% do not observe the New Year and instead maintain a steady sports routine during the holidays themselves.
To address weight management after the holidays, Russians employ a variety of approaches. About 32% increase walking, 19% intensify gym activity, and 17% attend massage or wellness sessions. Diets play a role for 26% of respondents, while 6% spend their holidays in a sanatorium where meals are balanced and portioned to support health goals.
AZIMUT experts note that Sochi remains a popular destination for medical tourism, reflecting a trend toward wellness-focused travel. Kislovodsk also ranks high as a spa destination for many Russians during January, aligning with the broader interest in restorative health experiences as the year begins.
These insights provide a snapshot of how diverse regions in Russia approach post holiday fitness and wellness. They underscore a preference for both activity-based strategies and mindful eating as pathways to regain balance after festive indulgence. The study highlights that opinions on weight change and holiday duration vary widely, yet there is a common thread: people want practical, accessible ways to stay active and healthy as the year unfolds. The overarching message is that wellness remains a central priority even during peak holiday periods. (Source: AZIMUT Hotels survey)”