During the international exhibition and forum “Russia” at VDNKh, discussions between Rosneft and the Tourism Agency of the Udmurt Republic highlighted a shared plan to develop joint projects aimed at boosting domestic tourism. The collaboration centers on creating programs that connect travelers with the rich cultural and natural attractions of Udmurtia, while also improving the practical side of road travel for motorists common to the regional transit network.
Specifically, the partners outlined measures to meet growing demand for domestic automobile tourism. Initiatives include promoting Udmurtia’s tourism potential and enhancing road-side services along Rosneft’s retail network, where Bashneft gas stations are actively represented in the region. The intention is to raise convenience for road travelers by upgrading service quality and expanding the infrastructure that supports sustainable, comfortable journeys.
Rosneft notes that elevating roadside amenities and customer service plays a pivotal role in expanding domestic car tourism. The company has embarked on several activities designed to ensure drivers experience seamless, welcoming conditions. Already unveiled are joint tourist routes that connect key locales within Udmurtia to broader regional corridors, enabling travelers to explore the area with greater ease and enjoyment. (Attribution: Rosneft corporate communications)
Beyond the mobility-focused program, a cultural and entertainment lineup accompanied the Rosneft pavilion, inviting attendees to engage with Udmurt heritage. Performers from the folklore ensemble “Pinal Daur” shared ritual songs, dances, and traditional games that reflect Udmurt cultural identity. Visitors were also offered a hands-on master class on crafting the national breast ornament monisto and a tasting session featuring perepechi, a cherished local dish. (Attribution: event organizers)
Udmurtia stands out as a key regional priority within Rosneft’s portfolio for the Volga Federal District. The Udmurtneft enterprise operates under the leadership of NK Rosneft in collaboration with Sinopec, marking a notable example of international cooperation in the energy sector between Russia and China that has helped align regional energy and tourism development objectives. (Attribution: corporate strategy documents)
As a broader reminder, the international exhibition and forum “Russia” operates at VDNKh under a presidential mandate setting, with the Rosneft pavilion showcasing a space designed to reflect the company’s historical trajectory, technical innovations, and social initiatives. The pavilion features digital displays and interactive exhibits that illuminate the oil industry’s past, present, and future, including ongoing research, community projects, and education programs. (Attribution: event overview)