ROI INCREASE Group is an independent digital agency known for benchmarking in the Martech space. To mark its 12th birthday, the team unveiled an exclusive NFT collection that honors every milestone reached over a decade. The initiative pairs a milestone with a globally recognizable event, creating a unique, shared moment for the company and its community.
Under the banner ROI UP TEAM: UNIQUE AS AN NFT, the collaboration between Social Media and Creativity departments introduced a loyalty concept built from internal talent. The ROIyalty Program launched in April of the previous year as a new way to celebrate and reward contributions across teams.
Twelve years fraught with challenges and rapid changes have yielded a remarkably positive balance for the group.
This curated ephemeris highlights the NFT collection as a compact review of a prolific period, including notable partnerships with global brands such as Google, Meta, TikTok, and Sitecore. It also marks the formation of new private ventures in Life Science and international expansion, such as the opening of offices in Portugal in 2012 and Mexico in 2014.
ROI INCREASE Group emphasizes continuity and growth as core values. The CEO, Diego Jiménez, notes growth in internal talent and language capabilities, with the group expanding to 170 staff and elevating operations from five to 14 spoken languages within the company. The collection also nods to world events that shaped digital culture, including the emergence of TikTok in 2016 and a milestone video that captured global attention on YouTube in 2017. The release of the 2023 NFT edition invites anticipation for what the next year will bring, leaving room for future highlights to emerge.
Diego Jimenez, founder and CEO, reflects on the journey with a clear focus on people. He highlights that the work ethic and the incredible team behind ROI UP have driven the company forward. The message is simple: sustained effort and a team-centered approach will guide the next phase for years to come.
The decade’s emblem: a podcast tribute
The ROI Program 3.0 not only pushed the company into the dynamic NFT space but also captured the early steps of social platforms like TikTok. The program includes a special podcast series on marketing trends called ROI breakdown, which serves as a retrospective tour through the group’s headquarters in Levante, Galicia, Catalonia, and Madrid, with visits to Brazil, Portugal, and Mexico as well.
The podcast features an in-depth interview with Diego Jiménez and welcomes voices from senior and newer members of the ROI UP family. Key participants include Anton John from ROI UP Catalonia, Mariana de Prado Losada, and Carlos Corral from ROI UP Mexico, along with connections to Portugal through Mafalda Guedes Miguel. ROI UP Galicia joins the moment of reflection, as do ROI UP Brazil with Angelica Fonseca, and collaboration with the Madrid and Levante teams. Nieves Galvan, one of the longest-serving members, also contributes to the conversation as the group closes this year’s chapter.
The company, rooted in marketing and technology, continues to carve out a strong reputation. It is recognized as one of the top agencies in social media, and it is noted for its performances in SEO, data analysis, and SEA work as part of industry rankings.
In summary, the 12-year journey is celebrated as a testament to teamwork, innovation, and enduring partnerships. The NFT collection serves as a modern archive of milestones and a signal of the company’s readiness to explore new horizons in technology and marketing services.