Renting prices in Alicante province are rising sharply, driven by a stark imbalance between supply and demand that professionals say is especially evident in the more dynamic cities and neighborhoods.
Data from the portal this October shows the average price per square meter across the province at 10.68 euros, a 14.3% year-over-year increase. This pace is slightly slower than the double-digit surge seen before summer, when annual gains topped 20%. Still, it’s important to note that the base price used for comparison keeps drifting upward, which makes the percentage rise seem smaller even as values climb.
Even so, the growth far exceeds the national rental trend, which sits around 7.1%, and it stays below the regional peak of 17.2%. Alicante ranks among the priciest provinces for rental homes, with Tenerife, the Balearic Islands, and Valencia also posting strong rises. Other noteworthy increases include Girona, Segovia, Guadalajara, Teruel, and Málaga, reflecting a broad regional pressure on rents.
Despite the upward trajectory, the province’s average rents still trail key cities nationally. Overall, Alicante’s average remains roughly 4.9% below the national mean of 11.23 euros per square meter. In contrast, Barcelona and Madrid remain more expensive, with averages around 17.46 and 16.76 euros per month respectively for similar-sized spaces.
For renters, the current market is tough. An 80-square-meter apartment now commands a monthly payment of about 854 euros, and prices rise by more than a thousand euros for every additional 100 meters—purchasing power is shrinking for a growing share of the population.
populations
Looking at city-by-city changes, Santa Pola posted the largest October increase, reaching 12.39 euros per square meter, up 19.7% year over year. Benidorm followed closely, with rents rising about 17.9%. The tourist hub on the Costa Blanca averages 15.61 euros per square meter a month, roughly 1,561 euros for a 100-square-meter home, underscoring why it remains the most costly city in the Valencian Community for rents. Across roughly twenty major municipalities in the region, rents reflect the same upward momentum that businesses are feeling as they try to attract workers to the area.
In this context, the lack of rental housing in Benidorm could complicate staffing in the tourism sector, as hotels and related services compete for workers with a constrained housing pool.
Looking at other cities, El Campello rose 14.2% to 12.08 euros per square meter; Alicante itself climbed 14% to 12.16 euros; Alcoy saw rents up 13.9% despite an affordable 6.22 euros per meter average. Torrevieja recorded an 8.7% yearly rise to 10.21 euros, while Altea increased by 2.4% to 11.48 euros per meter.
more pressure
Fotocasa data confirms ongoing pressure in the rental market as supply fails to meet tenant space and need requirements. The market has been under strain recently, with the new Housing Code delivering greater protections for tenants and prompting some landlords to adjust expectations accordingly.
Real estate activity in Alicante is also affected by regulatory changes. A recent report from the Real Estate Association of the Valencian Community estimates a 40% drop in the number of available apartments once the new regulations take effect. Higher interest rates and the resulting higher mortgage costs push more people toward renting while they search for a home they can afford based on loan installments.