RevisedEU Green Claims Regulation Text and Consumer Protections

European Commission proposed a new law last March to end misleading labeling such as bleaching terms and vague ecological claims. Six months later, after negotiations, the European Parliament and Council reached an interim political agreement on rules that will, once in force, prohibit misleading advertising and require the best possible information about products to be provided. The aim is to strengthen consumer rights and curb ecological money laundering across markets.