Rever is closing a standout year with momentum that looks set to travel. The Catalan startup has built a system that streamlines returns and refunds for electronic businesses and their customers. It reports that all key metrics have grown dramatically: by 2024 it saw tenfold increases in business volume, customer count, staff size, and returned items. Encouraged by this growth, Rever is now stepping onto new shores, aiming to apply its proven model to other markets while continuing to help its partners and their customers expand.
Since its inception, the company has aimed at a clearly identified pain point in the online shopping space. In Spain, where e-commerce was expanding rapidly, the return experience was notoriously poor, creating a sizable gap between purchase and return. This gap drew the attention of retailers across categories—from fashion and sports to electronics, furniture, and home decor. In just over a year and a half, Rever had already onboarding 250 customers and had indirect participation in repatriation processes across 60 countries, signaling broad demand and scalability.
Now Rever is leaning into greater geographic reach, pursuing direct collaborations with non-Spanish companies. The expansion plan began in the summer of 2024, targeting Italy and France, with products and processes delivering returns valued at around 2 million euros in the new markets, while the year-end tally in Spain stood at about 15 million euros.
Co-founders Oriol Hernández and Fajula describe Rever as operating in a unique, greenfield space with few if any direct competitors. They call the technology highly disruptive and note that digital adoption in the target markets still has room to grow. In Italy, digital transformation is progressing, but still incomplete; in France, the environment is a touch more mature and open to new solutions.
The initial takeaway is strong: the expansion strategy appears repeatable across additional countries. “We expect to move aggressively on expansion, likely starting in January 2025, having validated the approach and received very positive feedback,” Hernández and Fajula say.
Business model
Beyond geographic growth, Rever intends to deepen its business by collecting and leveraging more transaction data to support partner growth. As the platform accumulates volume, customers, and revenue, it is also building a rich information layer to help its partners scale.
“With abundant data, we can identify which product categories perform best and where improvements are needed,” explains a Rever co-founder. “That insight allows us to evolve from a pure returns and refunds service into a true growth partner for brands.” The emphasis on value beyond returns represents a major milestone in the company’s journey.
The recent activity includes strategic financing and ongoing collaborations to support seasonal campaigns. Rever closed a significant funding round this year, signaling investor confidence even as the e-commerce landscape tightens funds and scrutiny. The company continues to push forward with campaigns around key shopping events and the year-end holidays, coordinating capabilities across its growing network to maximize impact for partners and customers alike.