A proposal emerged from the Association of Manufacturers of Children’s Products, Works and Services. The group put forward a concept in a formal letter addressed to the nation’s education leadership, outlining a shift in how New Year gifts for students might be structured. The idea centers on replacing traditional confectionery with healthier, natural options that support well being while retaining the festive spirit. The correspondence emphasizes a public interest in safeguarding health as part of school life, and it signals a broader conversation about the role of gifts in the classroom community [Citation: Education Ministry memo].
Traditionally the season has featured assorted sweets such as cakes, chocolates, and candy bars distributed to children. The new approach invites a thoughtful rethinking of these customs. Rather than automatic confectionery, the proposal suggests including items that are wholesome and nourishing. It envisions gift sets that emphasize natural ingredients and lower sugar content, while still capturing the celebratory mood. The guiding idea is to align holiday generosity with ongoing health goals, making the season both joyful and mindful for students of all ages [Citation: Health and Education Brief].
Beyond physical health, the proposal argues for gifts that reinforce positive social values. It proposes integrating items that celebrate national heritage and civic pride, such as insignia representing historical achievements or culturally significant symbols. In this view, gifts would function as instruments of education, sparking curiosity about the country’s past and inspiring a sense of responsibility toward the community. The association contends that such tokens can contribute to character development when paired with age appropriate materials and activities that explain their meaning and context [Citation: Civic Education Council].
To move from idea to practice, the association has requested the creation of clear recommendations regarding the composition of New Year gifts. The goal is to guide schools, parents, and suppliers toward products that blend enjoyment with health benefits and educational value. The aim is to produce practical guidelines that help educators foster patriotism and healthy habits without dampening the festive spirit. The proposal makes room for diverse options, including non edible items and health conscious treats, as part of a balanced approach to holiday celebrations in the school setting. It invites ongoing dialogue among policymakers, educators, and manufacturers to refine best practices and ensure that every gift supports a safe and enriching school environment [Citation: Policy Dialogue Series].
Earlier there were rumors within the confectionery sector about a potential sharp rise in the cost of holiday gifts. Stakeholders from manufacturing and retail sectors indicated they were monitoring market dynamics closely and preparing responses to keep celebrations accessible for families. This prudence underscores the importance of thoughtful planning, cost awareness, and transparent communication as communities explore sustainable ways to mark the season without compromising health or values [Citation: Market Watch Report].