In the year when 135 years have passed since the opening of the Quera jewelry shop, the company honors its heritage by reclaiming its original name and reasserting a presence that has stood at the forefront of Girona’s jewelry scene for more than a century. The anniversary marks not just a milestone but a recommitment to the values that have guided the family business through generations and time.
Thus Pere Quera 1887 returns to the forefront with a refreshed corporate image that preserves the typography and colors of its historic branding. This continuity signals that the company’s philosophy and lineage remain intact. The bold reimagining is centered on stronger type and elevated presence, aiming to evoke growth and the unwavering strength of a sixth-generation team that remains deeply embedded in the business.
The history of jewelry began in 1887 when Pere Quera Bosch opened a modest shop dedicated to silversmithing, repairs, and curated pieces. Located on Calle de la Argenteria in Girona, the choice of this site was deliberate: at the end of the 19th century, guilds clustered many crafts in close quarters, and Argenteria became a hub for silversmiths and metal traders alike.
In recent years, Quera expanded beyond its Girona roots with a second boutique in Alicante and a growing online presence, broadening access to its curated collections and services.
Today the jeweler’s center and main boutique remain in the same historic location as in 1887. The business is now run by the fifth and sixth generations of the Quera family, blending modernity, prestige, and avant-garde design with the enduring spirit of its predecessors: attentiveness, mastery, personal standards, passion, and a steadfast commitment to quality.
The original small shop has evolved into a renowned boutique carrying some of the finest Swiss watch brands and jewels from around the world. This high-quality artisan jewelry workshop combines its creations with an in-house watchmaking service and traditional techniques passed down through generations, augmented by the latest technological advancements to ensure precision and excellence.
Today, the jeweler’s headquarters and main boutique stand in the very location of the original 1887 establishment. The Quera family’s legacy is carried forward by a dedicated team across generations, who uphold a philosophy of meticulous workmanship, personal attention, and a continued pursuit of excellence in every piece, from timeless classics to contemporary statements.
The revival of Quera’s traditional name and visual identity is complemented by a curated showcase that features a celebrity presentation and a new website. With a catalog exceeding 3,000 pieces of jewelry, watches, and accessories, the collection reflects the depth of knowledge accumulated over 135 years of history and the enduring commitment to quality that the Quera family embodies. This is more than a store; it is a testament to enduring artistry and family craft that has stood the test of time, resonating with customers who value heritage and impeccable craftsmanship. (Cited from the Quera family archive and brand history.)