Quartz Productions expands its borders as a prominent audiovisual company within the Banijay group, renowned for delivering successful formats such as Island of Attraction and Viva la Vida. The label has crafted popular shows for Telecinco like Rock and Madrid Direct, and now it is poised to deliver a new chapter for Telemadrid and potentially a broader audience on TVE. This strategic move signals a bold shift toward broader private and public broadcasting partnerships, reinforcing the company’s reputation for television innovation across multiple networks.
The plan involves developing a fresh current affairs and entertainment magazine that would air in the noon slot from Monday through Friday, with scheduling targeted at high-visibility daytime audiences. The project, described to this portal as exclusive, positions Quartz to leverage its production expertise in a coveted daytime format while aligning with sequential programming blocks on major networks. The initiative reflects a coordinated effort to refresh daytime offerings and attract advertisers seeking consistent, broad reach during lunch-hour viewing habits.
It is worth noting that Quartz had not collaborated with the mentioned company since 2017, when it produced a musical talent series titled Gorgeous Duo, presented by Nuria Roca. That earlier show ran for a single season, leaving room for a renewed partnership and a different creative approach that could resonate with today’s viewers and market dynamics. The potential return underscores a willingness to refresh legacy formats with contemporary sensibilities and robust production values.
The current plan aims to reenergize the morning programming block by introducing a magazine that can bridge information with light entertainment. This renewal comes at a moment when morning slots have faced fluctuations in audience engagement in recent years, amidst attempts to balance informative segments with entertaining interludes. The goal is to deliver content that sustains audience attention through varied pacing and energetic host dynamics while maintaining clear, informative segments throughout the broadcast.
This collaboration supports the public broadcaster’s strategy to optimize its daytime lineup by leveraging Quartz’s production capabilities and its established relationships with the production ecosystem. The aim is to integrate a magazine format that feels contemporary, credible, and accessible, while ensuring a seamless fit with the network’s existing daytime brand and audience expectations. The approach prioritizes content that informs, entertains, and retains viewers across a broad demographic, using a familiar, trusted production voice.
Meanwhile, Telecinco is set to broadcast the recently concluded edition of Viva la Vida, a show that achieved solid audience performance during its five-year run in the weekend afternoon complex. Over the next two months, Unicorn Contente is anticipated to continue leading the seasonal slate, keeping the channel’s brand momentum intact while new formats are prepared for the market. This transitional period highlights the value of strong, proven formats alongside upcoming projects that aim to maximise audience retention and advertiser appeal during high-traffic weekend windows. [Cita: PortalExclusive]
Regarding the newly planned magazine, Marc Calderó is reported to join as one of the hosts after accepting a compelling professional opportunity that led him away from Ya Es Mediodía. This move is framed as a strategic reallocation of talent within the Telecinco ecosystem, allowing Calderó to bring his audience-building experience to a new daytime project. The development signals a thoughtful approach to macro-level scheduling and talent deployment, balancing star power with program competitiveness in a crowded daytime market. [Cita: PortalExclusive]