Pumpkins are traditionally harvested before the first frost, aligning with seasonal farming cycles and consumer demand. Throughout the autumn season, the appetite for vegetables rises, and October sees noticeably higher purchases than September. A survey conducted by SberMarket and reviewed by socialbites.ca highlights this shift in buying patterns, reflecting how households stock up on fall produce as temperatures drop and festive cooking pressure increases.
Analysts observed that pumpkin orders grew by about 30 percent when comparing 2021 to 2023, illustrating a sustained rise in popularity over recent growing seasons. This trend mirrors broader shifts in North American markets where pumpkins are a staple for seasonal meals, decorations, and holiday baking, underscoring strong consumer interest across both Canada and the United States. The data also sheds light on how timing matters; demand peaks during late summer into early autumn as families prepare meals and seasonal treats, then stabilizes as the season progresses.
Looking at five pumpkin varieties popular among Russians from August through October, the analysis reveals distinct demand patterns. The highest number of orders went to pumpkins overall in October, with a 9 percent rise versus September. Kapitoshka and bottle gourds followed, showing 3 percent and 21 percent increases in demand during the same window. The round pumpkin ranked fourth, with a striking 59 percent surge in interest in the same period. A gray squash shows an especially curious trend: during the first autumn month, orders were four times higher than in the second, signaling a strong early-season preference that tapers as temps cool and markets adjust.
Analysts also identified which pumpkin products drew the most consumer attention. Pumpkin bread and crusty breads were favored 8 percent and 21 percent more often in mid-autumn than in the late summer. Pumpkin seeds and baby purees followed suit, rising 6 percent and 14 percent respectively in September compared with August. These shifts point to a broader pattern where autumn cooking leans on pumpkin as a versatile ingredient and family-friendly option for snacks and meals during back-to-school and harvest seasons.
Overall, the findings hint at the seasonal magic around pumpkins, suggesting that retailers and producers can anticipate rising demand for both pumpkins and pumpkin-based products as autumn deepens. The observed gains in core varieties, as well as value-added items like breads and baby foods, reinforce pumpkin’s status as a reliable staple across households in North America during the fall months. These trends align with ongoing consumer interest in seasonal produce and pantry staples that support quick meals, festive baking, and comfort foods as air turns crisper. Sources: SberMarket survey via socialbites.ca, cited for market movement and product category insights.