Puig Opens Torre Puig-T2 Near Barcelona, Signals Growth and IPO Interest

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Puig has just completed an expansion in l’Hospitalet de Llobregat, near Barcelona, officially surpassing 21,000 square meters of office space. The cosmetic and perfumery group opened a second twenty-story building this week, located just about 100 meters from its current headquarters. This new tower houses the corporate office staff, the central services team, the Spanish market unit, the perfumery hub, and brand teams. Puig’s portfolio includes Carolina Herrera, Paco Rabanne, Jean Paul Gaultier and Nina Ricci, and through recent acquisitions it also owns Charlotte Tilbury, Byredo, Loto del Sur, Kama Ayurveda, and Dr. Barbara Sturm products.

The company aims to host approximately 500 professionals in the new Torre Puig-T2, which will accommodate the operations hub and the innovation center. A company statement notes that the building features smart elevators, three parking levels with electric vehicle charging stations, and cutting edge technology designed to convert the site into an intelligent building. The interior layout is designed to foster creativity and innovation, with laboratories equipped to streamline the development of new products.

During a guided tour led by Puig executives for the presence of King Felipe VI and Queen Letizia, the laboratories where fragrances, makeup, and skincare products will be researched and developed are highlighted. The space will house tools for prototyping and fit testing, facilities for panelists to assess finished products, as well as packaging and procurement areas and the human resources department. A large portion of the space remains to be occupied, signaling anticipated staff growth.

The Puig president and chief executive cited the expansion as a clear sign of Barcelona commitment and of the company’s growth and global momentum. He stressed the firm’s sustainability commitments and its roots in the city where the business began in 1914.

The top executive underscored the historic importance of the new site for the company’s Barcelona-based footprint, noting that the company has achieved notable milestones. He highlighted that Puig is a Spanish group bringing together multiple international brands and that a second tower was inaugurated only a decade after the first. Puig reported a 2022 revenue of 3.6 billion euros and signaled continued growth in 2023.

The inauguration attracted prominent regional policymakers and business leaders, including the head of the Generalitat, the industry and tourism minister, the government’s representative in Catalonia, the mayor of L’Hospitalet, and the PSC secretary-general, along with leaders from business associations such as Foment del Treball and the Cercle d’Economia.

In parallel, reporting from Expansión suggested the company is close to a pre-summer stock market listing. Although Puig has not confirmed plans, market chatter has revolved around a full banking syndicate to support the IPO. Banks reportedly involved include Bank of America, BNP Paribas, Caixabank, Santander, BBVA, and Sabadell. [citation]

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