Valeria Chekalina, a high-profile blogger and business figure known for her substantial online influence, is currently the subject of ongoing legal scrutiny over allegations of tax evasion and money laundering. Recent reports from a Telegram channel named Shot indicate that she has launched a new sweepstakes event, a move that has drawn attention amid the broader investigations surrounding her finances and business dealings.
The sweepstakes activity reportedly involved Lerchek, who reportedly did not have internet access by court order, coordinating a lottery that leveraged the network associated with the LETIQUE cosmetics brand. The practical outcome for consumers appears to be that a select number of products would feature an exclusive, stickered designation signaling the chance to win a prize. This kind of promotion, tied to a well known cosmetic line, underscores the complex intersections between influencer-driven commerce, brand partnerships, and compliance with promotional laws and consumer protection standards.
Observers quoted by the channel suggested that the probability of securing a cash prize or even a discount could be quite low. The reporting implied that some sellers at physical retail points were discreetly placing stickers on banknote stacks, a detail that, if verified, would raise questions about how the promotion was executed and monitored across different sales outlets. The public interest in how such a campaign is rolled out grows when it coincides with legal proceedings involving the promoter and her associates, adding layers of skepticism and scrutiny to the promotional effort.
Background details indicate that Valeria Chekalina faced suspicions related to tax matters, with her spouse identified in connection with possible complicity. Sources note that the blogger operated under a simplified taxation scheme with declared income up to a certain threshold, while earnings reportedly exceeded that threshold in reality. These financial dynamics, if proven, could have wide-ranging implications for the legitimacy of the business operations and the interpretation of earnings under relevant tax laws. The unfolding case highlights the challenges of distinguishing legitimate earnings and promotional revenue from activities that attract regulatory attention.
Earlier disclosures revealed that tensions existed between the Chekalins and other parties involved in the situation. A second criminal investigation was opened, alleging that the family of online content creators may have engaged in money laundering on a significant scale. The evolving legal narrative demonstrates how media attention, digital influence, and investigative authorities intersect when public figures navigate business ventures amid potential illicit activity allegations. As the case advances, observers await further corroboration, official statements, and the eventual outcomes that could clarify the legality and conduct of the promotional campaign associated with the LETIQUE cosmetics brand and the broader activities surrounding the blogger and her family.