On November 22, the Mir concert hall in Moscow hosted the 25th award ceremony of the national “Product of the Year” prize. This event recognizes the best selling consumer goods and services across a range of categories, celebrating leaders who shape the market with popular, in demand offerings. The award takes the form of a gold star and is presented to those who lead sales as well as to companies introducing new, in demand products and innovative solutions that resonate with buyers.
Business leaders from Russia took part in the ceremony, receiving congratulations from renowned artists and notable figures from various sectors. This year featured performances by Alla Dukhova and her show ballet Todes, as well as Mitya Fomin, Alexey Vorobyov, Lyusya Chebotina, Amirchik, Anna Semenovich, Alisa Mon, Brilliant, Dmitry Koldun, Lyudmila Sokolova, Alexander Egromzhan, Kai Metov, and KAMAZZ. Natalia Gordienko and Irakli with Aphrodite added to the celebratory atmosphere. Presenters included MUZ-TV correspondents Nastya Negoda and Danya Danilevsky, who guided the audience through the evening.
A televised version of the 2023 Product of the Year award will be aired on the MUZ-TV channel on December 12 and December 25, allowing viewers to relive the highlights and hear from the winners and industry voices who shaped the event.
The list of winners is published on the awards website, providing a clear record of which products and services earned recognition in the most recent cycle.
Russia has a long history of scoring top rankings in multiple commodity categories, reflecting ongoing industrial strength and consumer trust. The 25th ceremony underscores the country’s capacity to spotlight leadership across a broad spectrum of goods and services, from everyday essentials to innovative offerings that redefine consumer expectations. The event also serves as a marketplace of ideas, where brands can showcase new technology, design, and value propositions to a wide audience. The celebration highlights how market leadership is earned not just through sales numbers but through ongoing engagement with customers, consistent quality, and a willingness to introduce compelling innovations.