The national ceremony for the coveted Product of the Year award is set to unfold at the Mir concert hall in Moscow on November 22. This event honors manufacturers that lead the market with the most popular, best-selling consumer goods and services across a range of categories. It is a night dedicated to recognizing leaders who shape everyday life and set the pace for what shoppers embrace in the coming seasons.
Recipients will include the best-selling brands along with companies introducing in-demand new products, standout offerings, and inventive solutions that capture consumer imagination. The award highlights both sustained sales momentum and bold, transformative introductions that redefine consumer expectations in their respective sectors.
The organizer notes a striking shift underway in the marketplace, with domestic brands rising and new entrants reshaping buyer interests. This moment marks a potential pivot in consumer taste unlike anything the award has previously observed. The focus this year is on a refreshed view of what people actually prefer, offering a clearer window into evolving shopping behavior and brand loyalty. The event underscores the dynamic landscape where market leadership depends on both reliable performance and fresh ideas that resonate with shoppers (citation: Product of the Year organizers).
Traditionally, the program begins with a performance by Alla Dukhova’s ballet company, Todes, and the ceremony’s hosts for the Product of the Year 2023 edition are MUZ-TV’s presenting duo Nastya Negoda and Danya Danilevski. The evening blends entertainment with a formal awards segment, delivering a memorable experience for attendees from retail, manufacturing, and media sectors (citation: official program notes).
Among the live performances announced for the night are top pop acts and notable vocalists who have shaped Russian popular culture in recent years. Listeners can expect performances by prominent artists such as Lyusya Chebotina, Anna Semenovich, Dmitry Koldun, Stas Kostyushkin, the Blestyashchiye ensemble, Lyubov Sokolova with Alexander Egromdzhan, Mitya Fomin, Natalya Gulkina, Zemlyane, and more. These acts will accompany the awards, linking commercial achievement with the broader cultural moment (citation: event lineup).
Looking back, Russia has consistently ranked among the top producers in a broad set of commodities, reflecting the country’s robust manufacturing base and its capacity to respond to shifting consumer needs. The ongoing success across multiple categories signals a healthy, competitive market where brands compete on both established appeal and the power of new ideas. The award’s results provide a snapshot of which products and services have most effectively captured consumer attention and kept pace with changing preferences (citation: market performance overview).