Password is one of the most popular game shows on Spanish television, drawing large audiences and setting records within its time slot. It stands as the most watched program on television today, rivaling major sports or political events. In recent data for this Monday, the show achieved a share of 24.1%, the highest among all programs and more than three times its closest competitor, as reported on its official social media account. This indicates that 2.9 million viewers watched the episode and the show attracted 5,372,000 unique viewers.
For many years Pasapalabra has been a cornerstone of free-to-air television, enjoying a strong following on Telecinco. A Supreme Court ruling eventually forced the network to halt the program at the time it was being aired. Christian Gálvez led the show during that period. Antena 3 later acquired the format, leading to a highly successful revival alongside its other hit programs on the network. The debut of a new era brought renewed momentum for the franchise.
Telecinco has since attempted to recapture audience interest with new competition and entertainment offerings such as Twenty-Five Words or a relay-style round, yet it has not managed to match the loyalty of the Pasapalabra fan base who feel a strong personal connection to the contestants. Among the leading figures is the legendary Pablo Díaz, who claimed the program jackpot exceeding one million euros, and more recently Orestes and Rafa have drawn significant followings as they chase the show’s millionaire prize for months on end.
The program’s success is largely rooted in the emotional bond the audience forms with the contestants, which drives deep commitment and steadfast loyalty to the show itself.
February 24
February 24 is poised to mark a turning point in the history of the Antena 3 adaptation of Password. The program will chase the largest jackpot in its history, meaning either Orestes or Rafa could emerge as the series greatest winner to date. This event is expected to become a landmark moment in Spanish television, highlighting the enduring appeal of the format and its ability to captivate a wide audience when the stakes are at their highest.