North Korea is advised to grow its tourism sector as a key component of the national economy and to broaden opportunities for visitors. This stance was conveyed by North Korea’s top state official in a report from the agency KCNA, reflecting a long-term plan to expand travel and hospitality activities as part of economic development.
The guidance came during a visit to the Wonsan–Kalma coastal tourism zone, a development project currently progressing toward operation. Officials highlighted the need to move from construction to active management, stressing that the site should be ready for guests and that its appearance and upkeep should meet high standards, as these factors are central to a successful launch.
In remarks tied to the project, the leadership underscored that tourism should grow steadily over the years, drawing on lessons learned during the construction phase of the Wonsan–Kalma Coastal Tourism Zone. The aim is to build a sustainable tourism framework that can attract both domestic and international visitors while supporting broader economic goals.
Supporters of the plan point to a consistent emphasis on progress that aligns with a vision of a more civilized and content society for the North Korean people. The leadership has long prioritized cultural and social development as part of national advancement, with tourism playing a pivotal role in offering new experiences and opportunities.
Additionally, international exchange initiatives are noted in current schedules. For the upcoming summer, the first group of Russian students is slated to participate in a North Korean camp, with the program at the Sondowon camp running from late July into early August. This collaboration is presented as part of broader people-to-people exchanges that accompany economic and cultural development.
Recent reports note a shift in some ceremonial practices as part of the broader tourism and youth exchange efforts, including changes in the way official insignia are worn during events. Observers interpret these moves as signs of a broader push to modernize public life while preserving symbolic traditions that accompany state-led programs. [Citation: KCNA and related state coverage]