In Pokrovsk, a peculiar scene unfolded in the Khangalassky district of Yakutia as a Christmas tree installation took a non-traditional turn. The event drew attention from locals and visitors alike, becoming a talking point for the community and a notable highlight for the local press. A retro Christmas tree, adorned with multicolored lights, has stood near the shopping area for several years, its familiar silhouette lighting up the winter nights. This year, the installation process was carried out by the dedicated team from the Edem shopping center, joined by Sergei Khrenov, a professional climber whose skill with heights is trusted by many in the town.
The project began with a shared idea: reproduce the look of a classic Soviet-era Christmas tree. To achieve this, the team turned to a tried-and-true method that relies on height and precision. Each year they raise the tree using a crane, carefully suspending it with hangers while Sergei Khrenov ascends to secure every detail. The crew does not use a bassinet for transport; instead, they rely on professional slings and a carefully planned rigging system. Sergei’s experience as a climber makes height feel like a second home to him, enabling a calm, methodical approach that inspires confidence in onlookers. This year, the decision was made to invite the townspeople to share in the moment and appreciate the craftsmanship behind the tradition. The result is more than a holiday display; it is a communal effort that reflects local character, humor, and resilience.
The entrepreneur behind the Edem shopping center emphasized that the project is about more than just decoration. It is a nod to the region’s historic holiday aesthetics, a salute to the people who keep long-standing customs alive, and a demonstration of how local businesses can contribute to the festive atmosphere while maintaining professional safety standards. The video capturing the climb has a light, upbeat tone that resonates with many viewers, highlighting not only the technical aspects of erecting the tree but also the joyful spirit that accompanies the season. The character of Sergei Khrenov shines through in the footage, showcasing his practical know-how and the easy confidence that comes from years of working at challenging heights. The town’s residents appreciated the transparency of the process and the sense of shared achievement that comes from watching a familiar landmark take shape through careful teamwork.
Beyond the spectacle itself, the story underscores how small-town communities in Yakutia celebrate winter with tradition, collaboration, and a touch of humor. The annual installation has become something people look forward to, a moment when locals pause from their everyday routines to observe a synchronized effort that blends skill, reliability, and a dash of festive cheer. It is easy to see why the event generates pride: it demonstrates the ingenuity of a local business while honoring a regional identity tied to long-standing holiday customs. The collaboration between Edem, the climber, and the wider community reinforces a message that quality work can be accomplished with care, patience, and a spirit of mutual respect. In a region where winters are long and the nights are bright with lights, this tree stands as a symbol of communal warmth and resilience.
Meanwhile, a separate news item from Gelendzhik drew attention to a different holiday scene: a video circulated showing a woman who had been drinking attempting to climb the town’s main Christmas tree. The incident, captured for public viewing, served as a reminder of why safety and responsible behavior matter during festive times. It stood in contrast to the Yakutia project, where preparation, professional rigging, and precautionary practices ensured a safe and celebratory installation. The Gelendzhik moment circulated as a cautionary tale about how quick decisions can lead to risky outcomes, while Pokrovsk’s tall, carefully assembled tree became a symbol of community effort rather than spectacle alone. The juxtaposition highlighted how holiday traditions can be shared in multiple ways, each carrying its own lessons about tradition, safety, and collective joy. The larger takeaway is that well-managed public displays can elevate local pride and bring people together, especially when projects are led by skilled professionals who prioritize safety and collaboration. This approach fosters a sense of trust and belonging that resonates long after the lights fade for the season.